Skip has launched a new national advertising campaign featuring Canadian actor and comedian Seth Rogen to highlight the delivery company’s expanded retail lineup and commitment to convenience.
The campaign, titled Skip to the Good Part, showcases the brand’s broadened offerings beyond restaurant delivery to include pharmacy, pet, beauty, and other everyday essentials.
The new ad, directed by Rogen and his longtime collaborator Evan Goldberg, began airing across Canada on Oct. 8. It features Rogen in a series of comedic movie brainstorming sessions, which are interrupted when Skip conveniently resolves the problem with a delivery solution. The ad was co-produced by production companies Caviar and Spy Films.
“Evan and I always have a lot of fun being a part of a campaign that allows us to run with an idea,” said Rogen. “It’s an added bonus when we can create moments that feel relatable and unmistakably Canadian.”
The company said the collaboration reflects its Canada-first promise and builds on the momentum of last year’s brand refresh, which included a shortened name and a new platform.
“Seth not only starred in the new ad spot, but played a key role in the creative development and storyboarding of this concept,” the company said in the release.
Rogen, who is known for embracing Canadian food culture, also shared some of his favourite snacks featured in the campaign, including poutine, ketchup chips and donair.
“No one captures Canadian spirit and humour quite like Seth Rogen,” said Rachel MacAdam, Vice President of Marketing at Skip. “His love for food, Canadian culture and his ability to find comedy in everyday moments makes him the perfect collaborator to help tell this story in the most impactful way, as we enter an exciting new chapter for Skip.”
The campaign includes long-form, 30-second and 15-second ad spots airing on TV and digital platforms.
Founded in 2012, Skip now operates in more than 450 communities across Canada and connects users with over 50,000 local restaurant, grocery, convenience and retail partners.
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