The urban No Frills will occupy 13,000 square feet of a 24,000-square-foot retail space on the ground floor of two luxury rental towers in downtown Calgary.
Toronto's entertainment district welcomes a small-format No Frills store, creating 50 jobs and offering low-cost groceries to residents and visitors alike.
Sylvain Charlebois says Loblaw is even disrupting its own business model with a limited selection of shelf-stable products at low prices, in response to shifting consumer demands and economic pressures.