This Giving Tuesday (December 2), Albertans are being asked to give the gift of time to loved ones facing a cancer journey. The Alberta Cancer Foundation has launched ‘The Time Store’, an exclusive pop-up store experience available for one-day only at Calgary’s CF Chinook Centre.
The Time Store is about the greatest gift there is: time. It invites Albertans to reflect on what time is worth and consider how they can help give more of it to those facing cancer. Donations to the Foundation directly fuel lifesaving research, innovation, and patient support programs that give Albertans more hope, explained the Foundation.
“We know Albertans want to make a difference this giving season. The Time Store is our way of sparking meaningful conversations and inspiring Albertan to make a real impact,” said Wendy Beauchesne, CEO of the Alberta Cancer Foundation. “We all have the power to help. Donations translate directly into more time for meaningful moments and what better gift is there this season than the gift of time?”
The store is part of a wider campaign from the Foundation – including ads airing across the province this holiday season – asking Albertans to give the gift of time this holiday season. One in two Albertans will be diagnosed with cancer in their lifetime, it said.
It’s a message that resonates with Colin Dalziel, a young husband and father of two living with a stage 4 cancer diagnosis. In July 2024, Colin was on a mountain hike when he experienced what seemed to be a minor stomach-ache. It progressively worsened each day, eventually leading to the emergency room. He was soon diagnosed with stage 4 cancer of unknown primary. His prognosis was three months.
Colin’s ongoing treatment journey has taken place at the Arthur J.E. Child Comprehensive Cancer Centre in Calgary and has involved a grueling schedule of chemotherapy and multiple rounds of radiation. The treatment plan has been remarkably effective. The radiation quickly shrunk the largest mass in his pelvis, and the combination of chemo and radiation continues to work, giving him precious time.
“Every month I have where I feel well enough to parent is another month where my kids are developing and growing with their dad around. This gift of time makes me value the small things in life — being present with them, dropping my son off at hockey, and watching my daughter and her friends run around the neighbourhood. There’s a huge sense of purpose in that,” said Dalziel.
He calls the time he’s been given a “miracle”, a testament to the decades of research and development funded by organizations like the Alberta Cancer Foundation.
The Time Store pop-up is one-day only, in generous partnership with Cadillac Fairview and CF Chinook Centre. Albertans across the province can join the movement on Giving Tuesday and throughout the holiday season by visiting AlbertaCancer.ca/MoreTime to give the gift of time.
More from Retail Insider:
