Flourishan, an expert in eco diamonds and innovative jewelry design, has brought its sustainable luxury to Calgary, partnering with Vena Nova Diamonds — the city’s only dedicated lab-grown diamond store and a recognized pioneer in the market.
This collaboration marks Flourishan’s first North American location and a major milestone in its global expansion. Calgary consumers can now experience Flourishan’s globally celebrated craftsmanship and commitment to sustainability locally. Most of the Flourishan diamonds are created by renewable energy, announced officials in a recent press release.
“We’re thrilled to bring Flourishan to Calgary,” said Justin Ng, Founder, Vena Nova. “As Canada’s first exclusively lab-grown diamond jeweler, it’s an honour to collaborate with a brand that shares our values of transparency, innovation and environmental responsibility. Together, we’re redefining what it means to own a diamond.”
Flourishan was founded by famous artist from Hong Kong Rosina Lam, and it has earned international recognition for its stunning, ethically made diamonds grown with cutting-edge technology and nearly zero environmental harm. Each Flourishan diamond is identical in beauty, brilliance and durability to mined diamonds but without the social and ecological cost of traditionally sourced diamonds, explained officials.
“Flourishan believes Lab-grown diamonds are setting the modern trend in jewelry style. Through the latest market research, Calgary consumers ranked the top in spending on lab-grown diamond with 92% of Calgary consumers say they plan to purchase lab-grown diamonds in the next 12 months. Based on the data, Flourishan picked Calgary as the first city to launch its collection. Flourishan will bring the latest collection, LOOP which gives customers the opportunity to personalize their bracelet and necklace to create unique and beautiful pieces,” it said.
Vena Nova is located at CF Market Mall.
Officials said the global lab-grown diamond market is on track to surpass USD $50 billion by 2030, driven by younger generations prioritizing sustainability and value. The market is expected to grow at a CAGR of approximately 14.11% over the forecast period, according to Fortune Business Insights.
More from Retail Insider:
- Toronto-based jewelry studio ATTIC marks 10 years of unique, custom design
- CELI Launches Toronto’s 1st Jewelry Store Patio Experience
