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Longo’s continues to expand with new Etobicoke store and eyeing more growth (Photos)

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Longo’s newest store in Etobicoke marks the grocer’s 43rd location as the company continues a measured expansion beyond the Greater Toronto Area.

President Deb Craven said the retailer had been hoping to enter the Etobicoke market “for a long, long time,” noting the area’s mix of families, new condominiums and proximity to downtown Toronto made it a strong fit for the brand.

Deb Craven
Deb Craven

“It is our first store in Etobicoke, and the initial results seem to be proving it out,” Craven said in an interview. “It just seems to be our sweet spot in terms of the community that we really do well in.”

The store, which opened in November, measures about 37,000 square feet, a size Craven said has become the company’s standard for recent builds. She said it is large enough to house the full Longo’s offering while remaining easy for customers to navigate.

The Etobicoke opening follows other recent expansions.

  • Longo’s Queensway, located at 1055 The Queensway (November 19, 2025)
  • Longo Kleinberg, Vaughan, located at 6530 Major MacKenzie Drive W (April 3, 2025)
  • Longo’s Colossus, 67 Colossus Dr, Woodbridge, ON L4L 9J8 (February 27, 2025)
  • Longo’s Kitchener, located at 1950, Unit F, Fischer-Hallman Road (November 21, 2024) 

Craven said the company is taking a deliberate approach as it pushes beyond the region.

“We’re trying to be responsible and reasonable,” she said. “As we’re expanding our footprint to these outside-of-GTA stores, (we’re) making sure we’ve got the infrastructure, the logistics to support that.”

The next new store is planned for Welland with an opening scheduled for May 2026.

“There’s never a dull moment around here. It’s an exciting company to be part of,” she said.

Craven said Longo’s business performance over the past year has been “very good” with strong same-store sales growth and additional gains from store openings. She added that the company’s long-standing focus on local suppliers has helped it navigate concerns that arose around tariffs.

The grocer, founded in 1956, will mark its 70th anniversary in 2026. Craven said the past year reaffirmed the value of the company’s historic approach.

Photo: Longo's
Photo: Longo’s

“The family and the business have always been about local—relationships with local farmers, vendors and suppliers,” she said. “We didn’t really have to change much because we’ve always focused on local.”

She said customers increasingly wanted to know where products were sourced, prompting more shelf signage to make those details clear.

“It really reinforced for me that what the family’s been doing for 70 years has been the right long-term strategy,” Craven said.

Photo: Longo's
Photo: Longo’s

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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