Canadian clean-beauty brand Om Organics has opened its first dedicated retail store in Calgary’s Marda Loop neighbourhood.
The Invermere-based skincare company also has plans to debut an exclusive new product alongside this significant expansion.
Located at 1942 33 Avenue SW, the store will offer the full Om Organics collection and employ five staff members. The space features a consultation area where customers can receive personalized skincare recommendations and test products before purchasing.
The Calgary expansion comes as founder Kari Asselin, a former esthetician who launched Om Organics in 2016, looks to connect directly with customers in their largest Alberta market. After a year-long search across Calgary neighbourhoods, Asselin selected Marda Loop for its high concentration of fellow independent retailers, vibrant energy, and strong sense of community spirit.
“This store represents a turning point for Om Organics,” said Asselin. “For nearly a decade, we’ve been building relationships with customers online and in our flagship space, which operates as our apothecary, but there’s something irreplaceable about being able to hand someone a product, answer their questions face-to-face, and guide them through their skincare journey in real time. Opening in Calgary feels like the natural next step as we head into our tenth year and we’re excited to have a space where customers can experience our formulations in person.”
Upon opening the 965-square-foot store, Om said it will also launch its new Resurfacing Glow Tonic. Two years in the making, this landmark new product boasts a 100% natural formula combining BHA (salicylic acid), AHA (lactic acid), and niacinamide to address uneven texture, breakouts, and dullness by promoting gentle exfoliation. The $52 tonic will be available exclusively in-store at the Calgary location from December 2-9 before its online release on December 9 at omskin.com, said the retailer.
Om Organics products are handcrafted in small batches in Invermere, B.C., and sold across Canada. The brand is certified cruelty-free (Leaping Bunny), vegan, pregnancy-safe, and CertClean-certified. Om Organics uses glass packaging, offers refills on select products, and donates 1% of profits to the Beagle Freedom Project, said Asselin.
With ambitious plans for growth, Om said it hopes to follow a successful Calgary launch with the addition of several new storefronts across Canada in the coming years.
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