Samsung Canada has opened its newest Samsung Experience Store at Square One in Mississauga, welcoming visitors beginning December 6. The company describes the store as an important addition to its retail footprint in the Greater Toronto Area, positioning the location to serve a broad stretch of communities that include Mississauga, Oakville, Brampton, and Milton. The opening brings Samsung’s experiential retail concept to one of Canada’s busiest shopping centers, reflecting a continued focus on spaces where customers can interact directly with the company’s latest technologies.
Square One, already a major anchor for global retail brands, offers Samsung an environment where its experiential format can reach a diverse and high-volume audience. By establishing the Samsung Experience Store Square One, the company is reinforcing its belief that physical retail remains essential for demonstrating how its expanding lineup of mobile and AI-powered products fits into everyday life.
The new store joins Samsung’s existing Canadian locations at Yorkdale, CF Sherway Gardens, the Montreal Eaton Centre, Scarborough Town Centre, and Metropolis at Metrotown. These stores form a national network that supports the company’s efforts to bring immersive retail to major urban markets. Each space serves as a hub for hands-on demonstrations, service support, and education around the brand’s growing ecosystem of devices and software.
“The opening of the Samsung Experience Store at Square One reflects our commitment to bringing world-class innovation to Canadians,” said Brian Shin, Samsung Electronics Canada Inc., President and CEO. “This new location embodies our vision for immersive retail, where customers can explore, learn, and connect with technology that enhances everyday life. We look forward to welcoming the community and showcasing our latest AI-powered devices.”
Samsung’s stores operate as destinations rather than traditional display units, offering visitors an opportunity to understand how individual products interact through shared software and interconnected hardware. This strategy aligns with a broader industry movement toward experiential retail as a way to differentiate technology brands in an increasingly competitive marketplace.
An Immersive Introduction to Galaxy AI and Samsung’s Ecosystem
Inside the Samsung Experience Store Square One, visitors will find a fully interactive lineup of Galaxy AI devices and demonstrations that highlight how the technology can enhance daily tasks, productivity, and entertainment. Staff will be available to guide customers through AI-driven features and explain how Samsung’s mobile ecosystem integrates across smartphones, tablets, PCs, wearables, and accessories.
The store has been designed to show how these products operate when used together rather than as standalone devices. Samsung expects that this in-person experience will allow visitors to better understand the value of cross-device continuity, shared photo and video tools, and multi-device functionality that underpins the company’s ecosystem strategy.
“We are thrilled to bring this immersive experience to the heart of Mississauga, offering our community a chance to engage with our latest technology and explore how Samsung’s ecosystem can seamlessly integrate into their daily lives,” said Krista Collinson, Head of Direct-to-Consumer Division. “This store is a testament to our dedication to delivering exceptional customer experiences and fostering meaningful interactions with our products.”
Beyond product exploration, the new store offers access to Samsung Care+ and a full range of technical support services. Dedicated Galaxy Service Consultants will be on-site to assist with device repairs, troubleshooting, and customer guidance. Samsung continues to position these service capabilities as an important part of its physical retail strategy, reinforcing the value of face-to-face interaction at a time when much of consumer electronics retail has transitioned online.
