Cineplex Media has appointed Anton Vassiliev as Vice President, Media Operations. Vassiliev will lead rate and yield strategy, ad delivery infrastructure and sales operations, while helping accelerate Cineplex Media’s programmatic and data-enabled advertising capabilities.
Most recently, Anton held a senior leadership role at Bell Media on the Advanced Advertising Products team, where he led product development and go-to-market strategy across addressable television and digital audio. Prior, serving as Managing Director at Novus Media, overseeing investment initiatives and programmatic strategy. His career spans media owners, agencies and ad-tech, with deep experience in audience-centric media strategy, advertising technology and yield optimization.
“As we continue to build momentum behind Programmatic Cinema and expand our data product offering, Anton’s experience in advanced video and programmatic media will be a strong asset as we enter our next stage of growth,” said Kristie Painting, EVP & Managing Director, Cineplex Media.
More from Retail Insider:
