Vassiliev will lead rate and yield strategy, ad delivery infrastructure and sales operations, while helping accelerate Cineplex Media’s programmatic and data-enabled advertising capabilities.
Cineplex reported annual box office revenues of $562.2 million, a decrease of $37.8 million or 6.3% from $599.9 million, due to a 10.3% decrease in theatre attendance as a result of the disruption of the 2024 release schedule from the writers' and actors' strikes in 2023.
Spanning 45,000 square feet, Cineplex said the space seamlessly blends the historic sites of The Palms Hotel and Coronet Theatre buildings with a newly constructed development.
Cineplex outperformed the North American box office relative to 2019 by nearly four per cent despite a tough comparison, as September 2019 was the second highest September ever
Execs from Cineplex and the landlord discuss the strategy for opening the entertainment facility, and how non-retail uses are helping drive foot traffic to malls.
The concept features movies, gaming, dining and live entertainment under one roof, with plans to roll it out to multiple Canadian markets this year as part of a growth strategy for Cineplex.
The double-sided portrait screens are intended to create a better visitor experience while driving engagement and increasing dwell time while drawing data insights.
Other News: H&M expands/renovates Vancouver flagship, Uniqlo Opens in Oshawa, Cineplex announces 1st Playdium in Atlantic Canada, Boutique Colori shutters only store outside of Quebec.
We’re predicting that this year will be one of highs and lows — Sears Canada will shutter, Nordstrom Rack will enter Canada, marijuana will be legalized, and plenty of other developments.