Funko Inc. has appointed Kroeger Marketing as its wholesale distributor for Canada, a move that will shift how the U.S.-based collectibles company supplies retailers across the country.
The distribution agreement gives Kroeger Marketing responsibility for Funko’s Canadian wholesale operations and positions the company as the primary point of contact for retailers ordering Funko products in the Canadian market.
Distribution strategy for Canada
The companies said the collaboration is intended to expand access to Funko’s products for Canadian retailers and to support the company’s planned product releases in 2026. Under the agreement, Kroeger Marketing will handle wholesale distribution nationwide, using its existing Canadian network to supply retailers.
The release frames the partnership as part of Funko’s broader plans for its 2026 lineup, which it said is aimed at adult consumers who purchase collectibles tied to entertainment and popular culture. Kroeger Marketing’s role will include ensuring product availability and coordinating orders as Funko adjusts its Canadian distribution model.
Funko said the agreement creates new opportunities for retailers to access its product lineup, which includes both established and new items scheduled for release in 2026.
Executive comments
“We’re thrilled to team up with Kroeger Marketing to strengthen Funko’s presence and reach across Canada,” said Jaron Carson, Sales Director, Funko. “This collaboration represents an exciting opportunity to grow our footprint and bring even more fans the unique, entertaining, and collectible experiences they love.”
Rubin Beige, co-CEO of Kroeger Marketing, said the company is preparing for a long-term role in Funko’s Canadian operations.
“Funko has long been a beloved part of pop culture, and we’re excited to serve as their distributor in Canada beginning in 2026 and beyond,” Beige said.
Grant Chapman, chief operating officer of Kroeger Marketing, said the agreement combines the strengths of both companies.
“By combining Kroeger Marketing’s distribution expertise with Funko’s exciting portfolio,” Chapman added, “we look forward to delivering a bigger, more immersive Funko experience for collectors and retailers nationwide.”
Operational timing and retailer impact
Kroeger Marketing said it will begin soliciting new Funko orders. The companies said the timing is intended to provide continuity for retailers while transitioning wholesale distribution to Kroeger Marketing.
According to a release, Kroeger Marketing will serve as the primary communication channel for Canadian retailers seeking information about Funko products once the agreement takes effect.
The release characterizes the change as a reset for Funko’s Canadian distribution approach, with Kroeger Marketing taking on responsibility for wholesale ordering and market coverage across the country.
Positioning for 2026 releases
Funko said the distribution agreement aligns with its planned 2026 entertainment and product lineup. The company described Kroeger Marketing as playing a central role in ensuring that retailers across Canada have access to upcoming releases.
The release notes that Kroeger Marketing brings decades of experience in the Canadian toy and collectibles sector, positioning it to manage national distribution for Funko’s products. Funko said the partnership is designed to streamline access for retailers and support its presence in the Canadian market.
While the release highlights adult consumers as a key audience for collectibles, it does not disclose financial terms of the agreement or provide sales targets tied to the partnership.
Company profiles
Kroeger Marketing is a North American wholesale distributor of branded toys, games, puzzles, arts and crafts, and Halloween products. The company said it has more than 50 years of operating history and serves retailers across Canada while continuing to expand in North America.
Funko is a global pop culture lifestyle brand with a portfolio that includes Funko, Loungefly and Mondo. The company produces collectibles and related products across multiple categories, including vinyl figures, fashion accessories, apparel and other licensed items. Founded in 1998, Funko is headquartered in Washington state and operates offices, retail locations and licensed partnerships in multiple international markets.
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