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Temu launches Shopify app to expand marketplace access for small businesses

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Temu has introduced a new app that allows Shopify merchants to list and manage products directly on its global marketplace, giving small businesses the ability to reach customers in more than 30 markets, including Canada, the United States, the United Kingdom, Germany, Spain, and Australia.

The move is aimed at streamlining cross-border e-commerce for merchants by integrating Temu’s Local Seller Program with Shopify accounts. Through the app, businesses can manage product listings, inventory, and fulfillment from a single platform, potentially lowering operational costs and simplifying access to new customers.

Expanding the Local Seller Program

Temu launched its Local Seller Program in 2024 to enable local businesses to sell and fulfil orders within their own markets. According to the company, the program has attracted businesses across multiple categories, from pantry staples and plants to books and local creators, allowing them to diversify sales and enter new markets.

“Shopify merchants can now easily reach new customers on our global platform,” said a Temu spokesperson. “This app is part of our efforts to lower barriers and create growth opportunities for businesses worldwide while giving shoppers greater convenience and choice.”

The app allows merchants to sync their Shopify product catalog with Temu, instantly listing items in more than 30 markets. It also provides real-time inventory updates and automated order and shipping coordination. Key features highlighted by Temu include one-click product syncing, real-time inventory management to prevent overselling, and automated fulfilment processes.

Access to a broader customer base

Merchants can list products in more than 600 categories through the app, with low onboarding costs and access to Temu’s large and diverse customer network. The Local Seller Program currently operates in markets including the United States, Mexico, the United Kingdom, Germany, France, Italy, Netherlands, Spain, Belgium, Austria, Poland, Czech Republic, Hungary, Romania, Sweden, Japan, South Korea, Canada, Australia, Portugal, Türkiye, Greece, Denmark, Finland, Bulgaria, Slovakia, Slovenia, Ireland, Lithuania, Croatia, Brazil, Estonia, Switzerland, United Arab Emirates, Latvia, Cyprus, and Norway.

The app is available for download on the Shopify App Store. Temu provides further information for merchants at its dedicated seller website.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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