Royal Bank of Canada and Canadian Tire Corp. Ltd. have launched a strategic loyalty partnership that links RBC credit and debit cards with Triangle Rewards, expanding how customers earn and redeem rewards across Canadian Tire retail banners.
The partnership allows eligible RBC cardholders who link their cards to Triangle Rewards to earn three times Canadian Tire Money on qualifying purchases at Canadian Tire, SportChek, Mark’s and other participating banners. The companies said the arrangement also deepens RBC’s Avion Rewards network of merchant partners.
How the program works
Under the program, RBC cardholders who link their accounts will receive additional rewards and offers, with further functionality planned later this year.
Eligible RBC credit and debit cardholders can now earn 3x Canadian Tire Money by following these simple steps:
- Link your eligible RBC card to your Triangle Rewards account by visiting avionrewards.com/triangle.
- When shopping at a participating CTC retail banner, scan your Triangle Rewards card at checkout.
- Pay with any linked RBC card to earn 3x CT Money on qualifying purchases at participating locations.
Linked members will also receive exclusive offers from RBC and Avion Rewards. Starting later this year, cardholders will be able to convert Avion points to Canadian Tire Money.
For more information, a full list of eligible card products, and complete terms and conditions, please visit avionrewards.com/triangle.
Strategic focus on loyalty growth
RBC said the partnership is intended to create a more integrated rewards experience for its cardholders while extending the reach of Avion Rewards through the retailer’s network.
“RBC and Canadian Tire Corporation have created a seamless experience that brings tangible everyday value to our millions of RBC cardholders when they shop at some of the country’s most popular and beloved brands,” said Vinita Savani, executive vice-president of cards and loyalty at RBC.
“Together, we’ve developed a rewarding offering that underscores our shared commitment to innovation, putting clients at the centre of everything we do. We look forward to continuing to work with CTC to provide more meaningful benefits to our shared customers.”
Canadian Tire Corp. said the agreement supports the expansion of Triangle Rewards as part of its broader corporate strategy.
“Growing Triangle Rewards is a critical cornerstone of our True North strategy. By partnering with strong Canadian brands like RBC, we are scaling our loyalty program while rewarding more Canadians for their everyday activities,” said Darryl Jenkins, executive vice-president and chief development officer at Canadian Tire Corp.
“This partnership supports our ongoing transformation of Triangle Rewards from a loyalty program into a powerful Canadian ecosystem that offers everyday value to our nearly 12 million members.”
Triangle Rewards and Avion programs
Triangle Rewards enables nearly 12 million members to collect and redeem Canadian Tire Money across most of Canadian Tire Corp.’s retail banners, including Canadian Tire, SportChek and Mark’s. The company said the program is a cornerstone of its True North strategy and is being developed through more personalized offers and a coordinated approach across its stores, Triangle Mastercard program and partnerships with companies including RBC.
RBC said its cards portfolio includes Avion, WestJet, ION and ION+ cards, as well as co-branded and business cards. The bank said Avion Rewards is its proprietary loyalty program and is supported by a network of retail partners.
Corporate background
Royal Bank of Canada described itself as a global financial institution with more than 19 million clients across Canada, the United States and 27 other countries. The bank said it employs more than 100,000 people and operates a diversified business model with a focus on innovation and client experience.
Canadian Tire Corp., founded in 1922, operates a national retail network that includes Canadian Tire, Mark’s, SportChek and other banners. The company said its operations also include a retail petroleum business, a financial services business and a majority interest in CT REIT, a Toronto Stock Exchange–listed real estate investment trust.
The companies said the loyalty partnership is now in effect, with additional features, including the conversion of Avion points to Canadian Tire Money, expected to roll out later this year.
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