WeCook says it is adding a new ready-to-eat meal to its menu through a collaboration with brand ambassador Maripier Morin, expanding its family-size offerings for late January.
The Montréal-based meal delivery company announced the launch of Maripier’s perfect chicken pasta, which will be available during the weeks of Jan. 18 and Jan. 25. The dish will be offered in a family-size format, a move the company says reflects its focus on shared meals.
New product tied to brand partnership
The new pasta dish is the result of several development meetings between Morin and WeCook executive chef Gabriel Drapeau, according to the company. WeCook said the collaboration focused on flavours linked to Morin’s childhood and meals she associated with family gatherings.
The company said the dish features roasted chicken breast with Herbes de Provence served on radiatori pasta in a creamy mushroom sauce, with green peas, asparagus and mozzarella.
“We eat with our memories, and we eat with our hearts. For me, the most important part of this collaboration was creating a meal that allows people to reconnect with their own memories while connecting with each other,” said Morin. “To achieve that, we decided to go with one of my family’s favourites, revisited with a WeCook twist.”
WeCook said Morin’s role as family ambassador made a family-size format a natural extension of the partnership.
Menu timing and operational focus
The company said the meal will appear on its rotating menu for two specific weeks in January, rather than as a permanent addition. WeCook regularly updates its offerings, releasing weekly menus that include a set number of recipes.
WeCook said the collaboration aligns with its stated objective of simplifying daily meal planning for customers while encouraging shared eating experiences. The company also said it aims to introduce customers to new flavours while drawing on familiar food traditions.
Company background and growth
Founded in 2013, WeCook operates in the ready-to-eat meal delivery segment, offering prepared meals, snacks and beverages. The company says it delivers fresh meals directly to customers.
WeCook said it has recorded growth of 1,000 per cent since 2020 and has created more than 400 jobs. The company is based in Montréal and operates two production centres.
According to the company, it delivers more than 4.5 million meals annually across Ontario, Quebec, New Brunswick and Nova Scotia. WeCook said its weekly menus consist of 15 recipes.
WeCook describes itself as Canada’s No. 1 ready-to-eat meal delivery service.
