Millie Moon, the award-winning diaper brand known for its premium quality at an accessible price, is expanding its Canadian reach with Walmart Canada.
Families can now find Luxury Diapers, Sensitive Wipes, and Ms. Rachel Training Pants in stores nationwide, “combining trusted, performance-driven essentials and playful, confidence-building potty-training solutions for toddlers,” said the brand in a news release.
Millie Moon launched in 2021 exclusively at Target in the US and expanded to Loblaws in Canada in 2023.
The brand said it has made it its mission to provide a range of luxury diapers and sensitive wipes that are expertly crafted, luxuriously soft, and designed to perform, all at an affordable price.
It said it is passionate in its belief that every child deserves the best. Their award-winning products are available in over 8,000 stores globally. As a company, they are also proud to support Reach Out and Read, an early literacy nonprofit helping children on their reading journey.
Millie Moon said its Luxury Diapers are designed with the brand’s signature CloudTouch™ Softness, delivering a noticeably plush feel that 92% of sampled parents say is the softest diaper they’ve ever used without the premium price tag.
In addition to Millie Moon’s award-winning assortment launching at Walmart Canada, they will also be the exclusive Canadian retailer for Millie Moon Ms. Rachel Training Pants, created to support little ones through one of their biggest milestones.
To round out the collection, Millie Moon’s Sensitive Wipes are made with a 99% natural, pH-balanced formula enriched with aloe, avocado, and marigold, they protect delicate skin without alcohol, parabens, phthalates, or perfume.
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