Pandora, the world’s largest jewellery brand, opened on Tuesday a new online distribution centre in Mississauga to cut delivery times in Canada.
The retailer said Canada is one of its fastest-growing markets, with revenue growing more than 50% since 2019 and surpassing 1 billion DKK (Danish Krone) in 2025.
More than 20% of Pandora’s Canadian sales come from its online sales, and orders have until now been handled from distribution centres in the United States. By moving order processing to Canada, Pandora will cut delivery times by up to 50% (two to four days instead of five to seven) and simplify returns, explained the brand.
The shift also reduces Pandora’s exposure to US tariffs, as online jewellery orders destined for the Canadian market no longer need to pass through US customs, it said.
“The new distribution centre is an important step forward for Pandora in Canada. It means faster deliveries, more reliable service and a better overall experience for our Canadian customers. The new centre also reflects how we continually optimise our global distribution network to support long-term growth and strengthen our global supply chain,” said Tania Brosseau, VP of Canada.
Pandora said the new facility can handle up to 12,500 online orders per day and will be operated by logistics company GXO Logistics, Inc.
“The Canada distribution centre is the first location to adopt Pandora’s new logistics architecture, a scalable setup that replaces older, market-specific systems. The new model makes it easier to work with any logistics provider and delivers better stock availability and higher order accuracy,” said Pandora.
“The centre uses an advanced “pick-to-light” order system, guiding employees with pinpoint lights that indicate exactly which items to place in a specific jewellery order. This speeds up order processing and reduces the risk of errors.”
Pandora has 96 stores across Canada and employs more than 1,400 people. Its retail network in Canada is served directly from the company’s central distribution hub in Thailand.
Headquartered in Copenhagen, Denmark, Pandora jewellery is sold in more than 100 countries through around 7,000 points of sale, including more than 2,800 concept stores. Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold.
Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
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