RONA inc., one of Canada’s leading home improvement retailers, operating and servicing over 425 corporate and affiliated stores, says it is pursuing its partnership with AutoShack to introduce Shop in Shop locations in 12 stores across the Greater Toronto and Ottawa regions by this summer.
Following a successful pilot program, this expansion marks the next phase of collaboration between the two companies, bringing AutoShack’s automotive parts into a significantly expanded retail footprint. Previously available primarily online and at its flagship retail location in Kanata, AutoShack products will now be accessible in-store to a wider audience. Each location will be operated by AutoShack staff and will provide support to help shoppers identify the right parts for their vehicles, said RONA.
Each Shop in Shop will feature a curated assortment of AutoShack’s most in-demand products, with access to a broader extended assortment available for in-store ordering and pickup. This model reflects AutoShack’s continued evolution into an omnichannel retailer, improving accessibility for both online and in-store purchasing, said the retailer.
“We are thrilled to launch the AutoShack Shop in Shop in our stores. Our partnership with AutoShack is another example of RONA’s commitment to delivering greater value to both our PRO and DIY customers. Given the strong alignment between our customer bases, the results of our pilot, and our dedication to providing better value, this partnership is a natural fit,” said Doug Young, Chief Merchandising Officer at RONA inc.
“This partnership represents a major milestone in AutoShack’s evolution into a true omnichannel retailer,” said Gary Calagoure, President at AutoShack. “By bringing our products into RONA stores, we’re making it even easier for customers to access the quality, value, and convenience they expect from us.”
RONA said the rollout will begin with the grand opening at RONA+ Golden Mile, followed by additional locations opening progressively across Ontario in the coming months, including locations in Maple, Whitby, Hamilton, London, Windsor, and the Ottawa region.
RONA inc. is one of Canada’s leading home improvement retailers, headquartered in Boucherville, Quebec with 425 corporate and affiliated dealer stores under the RONA+ and RONA banners.
AutoShack is a Canadian-based automotive parts retailer with a strong foundation in direct-to-consumer e-commerce, serving customers across North America. It has a 250,000-square-foot distribution centre and access to over one million parts.
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The Rona in Orleans Ont, has had a AutoShack for well over a year.