Spot & Tango, a leading dog nutrition and wellness brand providing fresh, human-grade products for modern pet parents and sold direct-to-consumer exclusively, has launched in Canada with UnKibble, which it describes as “the first shelf-stable dog food that combines the convenience of kibble with the benefits of fresh food.”
“As a Canadian and lifelong dog lover, I understand how much pet parents care about their dogs’ wellbeing,” said Dylan Munro, co-founder and COO of Spot & Tango who is an Oakville, Ontario native.
“With nearly eight million dogs across the country, we’re thrilled to bring UnKibble, the only fresh-dry food for dogs, to families who want the very best for their furry loved ones.”
The brand was founded in 2018 and is based in New York. It has become a best-seller in the U.S. with more than 130 million meals served.
“What dogs eat every day plays a major role in their long-term health,” said Dr. Stephanie Liff, Spot & Tango’s Veterinary Advisor and a NYC-based veterinarian with extensive experience in the pet food and nutrition space.
“UnKibble was thoughtfully formulated using real, human-grade ingredients and a gentle fresh-drying process to deliver complete, balanced nutrition — without the heavy processing typical of traditional kibble. Because it’s vet nutritionist-developed, personalized to each dog, and delivered to the doorstep, UnKibble makes it easier to feed dogs well, every single day.
“I see the impact of high-quality nutrition not only in my patients, but in my own dog, Kyrie, who just turned 10 last week and still acts like a puppy. Her excellent health and energy are a testament to the power of a superior, balanced diet.”
The company said the expansion into Canada comes at a pivotal time as the pet food market is booming in the country and valued at more than $5 billion in 2025 while growing at a rate of 4.46% annually. Dog ownership rates are also at record highs with nearly four in 10 households owning a dog.
Created for today’s busy dog parents, UnKibble delivers the convenience of shelf-stable food with the quality of fresh, human-grade ingredients (sourced only from trusted suppliers), said the company. Spot & Tango added that it uses a proprietary algorithm to recommend personalized plans, ensuring every dog gets exactly what they need for their size, age, breed, and activity level. Every plan comes with a custom scoop, tailor-made for your dog, to help them maintain a healthy weight while keeping mealtime simple for pet parents.
UnKibble is now available to Canadian customers exclusively through spotandtango.ca.
Together with co-founder and CEO Russell Breuer, Munro built Spot & Tango from a personal mission into a US$100 million business. Both were disheartened by store shelves stacked with extruded pellets, mystery meats and lengthy ingredient labels. Their answer was UnKibble, a game-changing approach to canine nutrition that provides dogs with the best of fresh food, without the fridge.
Prior to co-founding Spot & Tango, Dylan was a consultant at McKinsey & Company, where he advised Fortune 500 companies on operations and growth strategy, and led diligences for top-tier private equity and growth equity firms, primarily in the consumer space. He holds a BA in Applied Mathematics with a secondary in Astrophysics from Harvard University.
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