Luxury resale company FASHIONPHILE has named rapper and entrepreneur Cardi B as its 2026 global brand ambassador as the company expands its marketing efforts around the resale market for high-end accessories.
The company said recently the partnership will anchor its “Get Your Bag” campaign, which was shot in New York City and features still images and video of Cardi B with products from FASHIONPHILE’s inventory of pre-owned luxury handbags and accessories.
The campaign centres on the company’s model of buying and reselling luxury goods, with FASHIONPHILE positioning the effort as part of a broader push to connect with younger consumers interested in resale and authenticated pre-owned products.
“I love a good bag, but I love a smart buy too. I love Fashionphile because they really have it all. The rare pieces, the classics, and everything’s authentic.” said Cardi. “This partnership made sense because we both care about quality, style, and getting to the bag!”
FASHIONPHILE said Cardi B will also curate a selection of accessories to be sold exclusively through the company’s website. The collection will include products from luxury brands including Hermès, Chanel and Goyard.
The company said the agreement represents its fourth major ambassador partnership following previous collaborations with Martha Stewart, Nicole Richie and Emma Roberts.
Founded in 1999, FASHIONPHILE operates in the luxury resale market, focusing on pre-owned handbags and accessories from brands including Chanel, Hermès, Gucci and Louis Vuitton. The company said it became the exclusive re-commerce partner of Neiman Marcus in 2019.
FASHIONPHILE said the ambassador campaign reflects continued growth in its resale business and follows its acquisition of UK-based luxury resale company Luxe Collective in October 2025.
“At FASHIONPHILE, we’ve always believed that ultra-luxury is an investment, not just a purchase,” said Sarah Davis, founder and president of FASHIONPHILE. “Cardi embodies that mindset in a way that’s both aspirational and real. She understands the value behind these pieces and brings a level of visibility and energy that expands how people think about resale.”
The company operates flagship locations in New York City, Los Angeles and San Diego, along with additional retail locations in several U.S. markets including San Francisco, Austin and Philadelphia.
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