Blue Rewards announced Tuesday a multi-year exclusive strategic partnership with Dollarama “to help Canadians make real financial progress by offering more value in their everyday spending.”
With affordability top of mind for many Canadians, Blue Rewards said it continues to expand where and how Blue Points can be earned. Through this new partnership with Dollarama, members can now earn Points on essential purchases at one of Canada’s most accessible retailers, reinforcing a shared focus on helping households make the most of their everyday budgets, it explained.
Blue Rewards said members with a linked payment card can earn Points on qualifying purchases of $20 or more at more than 1,700 Dollarama stores nationwide. In addition, BMO Blue Rewards Mastercard credit cardholders can earn 10x the Points on Dollarama purchases. With 10x the Points, members can earn up to 6% back in value on eligible spend with participating Partners, including Blue Rewards Travel.
“We’re excited to partner with Dollarama to deliver more value to Canadians by expanding how members can earn from their everyday spending and make real financial progress,” said Chris Wragg, Vice President, Strategic Partnerships, Blue Rewards.
“This collaboration builds on Dollarama’s commitment to everyday value combined with the continued evolution of Blue Rewards. With affordability top of mind for many, Canadians are focused on managing their budgets and getting the most from every dollar. By meeting our members where they already shop for essentials, we’re making it easier to turn routine purchases into meaningful value and bring this benefit to more Canadians across the country.”
“Dollarama is focused on making everyday shopping simple, affordable and accessible for Canadians,” said Nicolas Hien, CIO of Dollarama. “Partnering with Blue Rewards allows us to enhance that experience by adding rewards to purchases customers are already making, delivering a practical benefit that fits naturally into their daily lives.”
Founded in 1992 and headquartered in Montréal, Dollarama recently reported its financial results for the first quarter ended May 3, 2026, indicating sales increased by 21.4% from a year ago, surpassing $1.8 billion. Dollarama has surpassed 1,700 stores in Canada, reaching 1,719 locations after opening 28 net new stores during the first quarter of fiscal 2027.
The milestone comes as the Montreal-based retailer continues to pursue a long-term goal of approximately 2,200 Canadian stores, highlighting management’s confidence that there remains room for significant expansion despite the company’s already extensive national footprint.
Dollarama plans to open between 60 and 70 net new stores this fiscal year, continuing a growth strategy that has made it one of Canada’s largest retail store networks. More than a decade after surpassing 1,000 stores, the retailer now operates locations in major urban centres, suburban communities, and smaller markets across the country.
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