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High Sociétéa debuts in Toronto

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A bold pink double-decker bus will roll through Toronto on Thursday, June 4, unmistakable and unlike anything the city has seen before. 

High Sociétéa, Canada’s first afternoon tea experience served in motion, offers a curated city tour, live violin, and a theatrical onboard experience beneath a panoramic glass roof with 180-degree city views.

High Sociétéa was conceptualized around memory and shared experience, particularly those between founder and creator Veruschka Mungroo and her mother. When her mother was diagnosed with dementia, Mungroo found herself returning to one specific ritual: afternoon tea together in South Africa. Those memories became the inspiration for something greater, a space designed to evoke the same sense of warmth, presence and togetherness across the city, inviting guests to pause and reconnect, said the company in a news release.

Veruschka Mungroo
Veruschka Mungroo

“I wanted to create a space that honours connection, nostalgia, and the kind of joy that stays with you,” said Mungroo. “Not just a beautiful experience, but a meaningful one. One where people can make memories, as I have with my mother. And Toronto, with its rich multicultural tapestry and deep appreciation for community, felt like a natural home for it.”

Inside, the bus transforms into an elegant escape. Soft floral booths, layered textures and golden accents add a touch of refined whimsy. Every detail has been thoughtfully curated to take guests through a full sensory experience, where the aesthetic and the tea ritual are equally important, explained the company

At its heart, High Sociétéa is a social experience, celebrating connections between loved ones, longtime friends, and new relationships. Onboard, guests can choose from multiple packages, featuring a curated selection of teas, seasonal non-alcoholic rosé, and delicate tea sandwiches and pastries, it said.

For Mungroo, who immigrated from South Africa eight years ago, supporting women and fellow immigrants is deeply personal.

“Every six months, women from local shelters will be invited as guests of honour for complimentary trips. “Every woman deserves to feel special and celebrated,” said Mungroo.

High Sociétéa runs for 90 minutes and will be available Thursday to Sunday from 10:30 AM to 6:00 PM. After June, tours will run Tuesday to Sunday from 10:30 AM to 6:00 PM.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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