Pharmasave has launched the Blue Rewards loyalty program at more than 800 participating locations across Canada, allowing customers to earn and redeem points on purchases of health, wellness, personal care and household products.
The launch comes as a survey commissioned by Blue Rewards found Canadians are increasingly looking to loyalty programs to help manage everyday expenses, with 78 per cent of respondents saying such programs help them save money on essential purchases.
The pharmacy retailer said the program is now available nationwide at participating stores and is intended to provide customers with additional rewards opportunities on products they regularly purchase. Existing AIR MILES collectors have had their balances converted to Blue Points, with the company saying there has been no loss of value and no action required from members.
“As one of Canada’s leading community pharmacies, we’re always looking for ways to deliver more value to our customers, especially as affordability continues to be top of mind for Canadians,” said Ivan Guillen, CEO of Pharmasave. “The reimagined Blue Rewards program gives Canadians a simple and flexible way to earn rewards on everyday health and wellness purchases, while continuing to benefit from the trusted advice and personalized service offered by their local Pharmasave pharmacy team.”
According to the survey, 72 per cent of Canadians said loyalty programs are important when deciding where to shop during periods of economic uncertainty. The survey also found that 65 per cent said they are more likely to choose a pharmacy that offers a loyalty or rewards program than one that does not.
Pharmasave said Blue Rewards is part of the evolution of the AIR MILES program and is connected through BMO. The company said the program offers a points-based system that allows members to earn and redeem rewards through in-store, online and digital channels.
The retailer said the program also supports its broader efforts to strengthen customer relationships through its pharmacy network. Pharmasave said repeat visits can help build ongoing connections between patients and pharmacy teams as pharmacists take on a growing range of healthcare services, including vaccinations, medication reviews, chronic disease support and treatment for minor ailments.
“Community pharmacy runs on relationships,” said Guillen. “Someone might walk in for the first time to pick up an eligible over-the-counter product and earn Blue Points, and over time, our pharmacy teams get to know them, their health history, their medications and their goals. That familiarity is what turns a transaction into trusted community care.”
The company said additional promotions and offers tied to the Blue Rewards program will be introduced throughout the year at participating Pharmasave locations.
Pharmasave operates more than 900 independently owned and operated community pharmacies across Canada.
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