Financial technology company SumUp has launched its payment services in Canada, marking its entry into its 38th market as it expands its North American operations with products aimed at small businesses.
The company said the Canadian rollout includes the introduction of its SumUp Go card reader and Payment Links platform, allowing merchants to accept both in-person and remote payments. The launch is part of the company’s broader expansion across the Americas and targets Canada’s more than one million employer businesses, the majority of which are classified as small businesses.
The move gives SumUp a foothold in the Canadian payments market as it seeks to compete by offering payment processing tools without monthly fixed fees and with a pay-as-you-go pricing model. The company said it plans to build its Canadian product lineup over time based on feedback from local merchants.
“Launching in Canada is a natural next step in SumUp’s growth across North America”, said Andrew Helms, CEO of SumUp North America. “Canada has an incredibly vibrant small business community and we see a huge opportunity to give these merchants the tools they need to thrive, without the complexity or hidden costs they have come to expect from legacy providers. At SumUp, we’re in it for the merchant. When they succeed, we succeed.”
As part of its Canadian launch, SumUp is introducing two payment products.
- SumUp Go is a portable card reader designed to allow merchants to process in-person payments. The company said the device requires no monthly fixed costs or complex setup, allowing businesses to begin accepting payments immediately.
- Payment Links enables merchants to accept remote payments without additional hardware by generating secure payment links that can be shared through text message, email or social media.
The company said the products are intended to provide businesses with a single payment system that supports both in-person and remote transactions.
SumUp said it developed its products using feedback from merchants and will continue expanding its Canadian offerings based on customer demand. The company said it is initially focusing on payment tools that allow businesses to begin accepting payments quickly and with minimal setup.
According to figures cited in the announcement, Canada had 1.10 million employer businesses as of December 2024, with 98.2 per cent classified as small businesses.
The company also pointed to expectations for continued growth in Canada’s payments sector, citing forecasts that the market will expand through 2031 as digital payment adoption increases and businesses seek payment systems that fit their operations.
Canadian merchants will be able to purchase the company’s products and register for its services directly through SumUp’s Canadian website.
Founded in 2012, SumUp said it serves more than four million small merchants across 38 markets. In Canada, the company said its initial offering will focus on in-person and remote payment acceptance through its payment terminal and digital payment tools.
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