Thirsty Buddha is expanding beyond its domestic base with new retail listings in the United Kingdom and the Los Angeles region, marking a significant step in the Montreal-based beverage company’s international growth strategy.
The brand’s sparkling coconut water is now available in all 29 Costco U.K. locations following a March launch and is rolling out across Costco warehouses in the Los Angeles area, extending its reach to millions of consumers across North America and Europe.
The move builds on Thirsty Buddha’s existing presence in Costco stores across Canada and reflects the company’s efforts to scale distribution through large-format retail channels. The expansion signals a push to establish a broader international footprint while leveraging demand for alternative hydration products.
The product is sold in a 12-pack of 330-millilitre cans featuring peach mango, grapefruit and pineapple flavours.
The company said the expansion comes as consumer preferences shift toward beverages positioned around natural hydration and functional benefits. Thirsty Buddha’s offering combines coconut water with carbonation and fruit flavours, positioning it as a variation on traditional coconut water products.
“Taking Thirsty Buddha beyond Canada is a huge moment for our team,” said Chris Magnone, co-founder and chief executive of Thirsty Buddha. “We’ve built a strong foundation at home, and this next step is about bringing our approach to hydration to more people around the world. For us, this is about more than retail listings — it’s about meeting people where they live, play, work, and hydrate. Consumers everywhere are looking for beverages that fit modern lifestyles without compromising on taste, and we’re excited to introduce a new take on hydration to even more people across North America and Europe.”
Thirsty Buddha is part of Temple Lifestyle Brands, a Montreal-based, founder-led beverage company that operates a portfolio of products in the “better-for-you” category, including Rise Kombucha. The company said its brands share distribution and operational resources while maintaining distinct identities.
The latest expansion underscores Temple Lifestyle Brands’ focus on growing its beverage platform through wider retail access and international market entry. Thirsty Buddha, positioned as a core brand within that portfolio, is central to those efforts.
The company describes its products as using clean ingredients and tropical flavours, aimed at consumers seeking alternatives to traditional soft drinks and hydration options.
Headquartered in Canada, Thirsty Buddha said it plans to continue expanding globally while building a consumer base around its approach to hydration.
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