Tim Hortons has introduced a new lineup of handcrafted hot and iced matcha beverages at participating restaurants across Canada, expanding its beverage menu with drinks made using what the company says is high-quality, 100 per cent pure and authentic matcha tea.
The launch adds five matcha-based drinks to the chain’s menu and marks the company’s latest product introduction aimed at broadening beverage options beyond its traditional coffee and tea offerings.
According to Tim Hortons, the matcha used in the new beverages is produced from shade-grown green tea leaves that are picked, dried and double-ground into a fine powder. The company said the process is intended to produce a fresh matcha flavour and vibrant green colour.
The new lineup includes a Vanilla Iced Matcha Latte with Cold Foam, Original Iced Matcha Latte, Unsweetened Iced Matcha Latte, Hot Vanilla Matcha Latte and Hot Matcha Latte.
“We’re proud to be launching a high quality matcha experience for Tims guests across Canada. We sourced a 100 per cent pure matcha green tea that is double-ground at a low-temperature to deliver an authentic and delicious matcha for both our iced and hot beverages,” said Matthew Feaver, Head of Innovation for Tim Hortons.
Feaver said the company developed the lineup to appeal to both existing matcha drinkers and customers interested in trying the beverage.
“Our matcha lineup is designed to delight both longtime matcha fans and guests who are looking to explore the world of matcha as a delicious alternative to coffee or black tea. Guests can enjoy their matcha at Tims in a variety of different ways including sweetened or unsweetened, with vanilla flavour, and with cold foam.”
The beverages are now available at participating Tim Hortons restaurants across Canada.
Tim Hortons said the matcha beverages are made using tea leaves that are double-ground after harvesting and drying. The company said the resulting powder is used in both its hot and iced drinks.
The product launch expands the company’s specialty beverage offerings, which already include espresso-based drinks, teas and iced beverages. The new matcha lineup provides customers with additional options available in both hot and cold formats, including sweetened and unsweetened variations.
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