BRP Inc. says the powersports industry is emerging from its post-pandemic inventory hangover, with off-road vehicles leading growth as the Quebec-based manufacturer prepares to accelerate the pace of new product launches.
Sandy Scullion, president of Powersports at BRP, said demand for side-by-sides and all-terrain vehicles remains healthy, while the broader industry has stabilized after a surge in sales during the COVID-19 pandemic left dealers with excess inventory.
BRP is planning to introduce a major off-road vehicle innovation every six months over the next four years, a strategy Scullion said is aimed at strengthening the company’s position with dealers and maintaining its competitive edge through new products, technologies, platforms and engines.
In early September, BRP raised its full-year earnings guidance after reporting an 18.5 per cent increase in second-quarter revenue, although tariffs and a supplier financial restructuring contributed to a sharp decline in profit margins.
The Quebec-based powersports company reported revenue of $2.24 billion for the three months ended July 31, up from $1.89 billion a year earlier. The increase was primarily driven by higher off-road vehicle shipments and a favourable side-by-side vehicle product mix.
BRP reported a net loss of $136.8 million, compared with net income of $57.1 million in the same quarter last year. Normalized EBITDA fell 34.9 per cent to $138.8 million from $213.2 million.
Headquartered in Valcourt (Québec) BRP is a global leader in the world of powersports. Through its portfolio of industry-leading brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on- and off-road vehicles and Rotax powertrains, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. With more than 2,000 dealers worldwide, BRP has annual sales of CA$8.4 billion from over 110 countries and has approximately 17,000 employees as of January 31, 2026.
- BRP is the #1 OEM in the North American powersports industry.
- Approximately 5% of BRP’s revenue is invested in R&D.
- 2,000+ Patents and Applications
- 1,500+ Engineers and Technicians
BRP is launching one of the most ambitious growth and innovation initiatives in the industry: a commitment to unveil a major off-road vehicle innovation every six months over the next four years. This accelerated pace is designed to strengthen BRP’s position as an industry leader and expand its product portfolio, already recognized as one of the most comprehensive in the market, within one of the industry’s most competitive segments.
As part of this recent announcement, BRP unveiled two spectacular concept vehicles, the Defender Prerunner and the Maverick R XRay, showcasing its vision for the future of off-road riding.
Scullion said the industry went through the crazy times of COVID and during the lockdown ATV’s and snowmobiles became popular. Then after the surge there was a big of a “hangover. That led to an inventory issue with too much available. Now in 2026, Scullion said the situation is stabilizing and off-road vehicles is the company’s biggest growth area.
“That’s still growing consistently year over year. ATV a little bit less, side-by-side a little bit more, so quite healthy,” he said.
The snowmobile sector is dependent each year on the amount of accumulation in certain geographic areas and “everything marine post-COVID has been a little bit slow.”
As BRP launched one of the most ambitious growth and innovation initiatives in the industry with its commitment to unveil a major off-road vehicle innovation every six months over the next four years, Scullion said “this speaks to the pace of innovation, the investments we’re making towards bringing new products, new technologies, new platforms, new engines, name it.”
More from Retail Insider:
