Jollibee is marking its 10th anniversary in Canada with a 10-week promotional campaign while planning to add 26 more restaurants through franchise partnerships in Alberta and British Columbia.
The Filipino fast-food chain, which opened its first Canadian restaurant in Winnipeg in December 2016, now has 28 locations across five provinces. The company says its next phase of Canadian growth will be driven by multi-unit franchise development agreements in the two western provinces.
Jollibee will launch its 10-Week “Jolly Deals” Countdown on Sept. 7, with the national campaign running through the end of the year. The company says the campaign will feature weekly offers, bonus Jollibee Rewards points, limited-edition merchandise, a nationwide sweepstakes and community giving.
The first four promotions will run between Sept. 7 and Oct. 11.
The 10th Anniversary Kickoff Deal will run from Sept. 7 to Oct. 15, offering Rewards members $10 off their next order when they spend $30. A “Pay with Joy” promotion is scheduled for the week of Sept. 21, with selected customers who participate in challenges receiving free meals.
Beginning Sept. 28, Rewards members will be able to purchase a limited-edition Jollibee mascot glass tumbler for $25 with an eligible dine-in or takeout purchase.
From Oct. 5 to 11, customers placing catering orders of $300 or more will receive a $25 coupon toward a subsequent catering order.
Jollibee will also offer two “Perfect 10” deals throughout September: a two-piece Jolly Crispy Chicken Meal for $10 and a 10-piece Jolly Crispy Chicken Bucket for $35.
The company plans to announce the remaining six promotions in mid-October. Those offers are expected to include a chicken-bucket fundraiser benefiting Make-A-Wish Canada, a nationwide Rewards sweepstakes and an anniversary merchandise release.
“Celebrating 10 years in Canada is an incredible and humbling milestone for our brand,” said Beth Dela Cruz, president, Jollibee North America. “Since opening our doors in Winnipeg in 2016, Canadians from coast to coast have welcomed Jollibee into their communities and made us a part of their family traditions. Our Jolly Deals Countdown is our way of showing our gratitude to our passionate fans, with extra value and joyful surprises for the guests who have been part of our journey over the past decade.”
The anniversary comes as the company prepares for further expansion in Canada. Jollibee says the planned franchise agreements in Alberta and British Columbia represent a committed pipeline of 26 additional restaurants.
The company says the additional locations will expand its Canadian presence and bring its menu, including Jolly Crispy Chicken, Chicken Sandwiches, Peach Mango Pie and Jolly Spaghetti, to more communities.
Jollibee Foods Corp., which owns the Jollibee brand, operates a portfolio of 20 brands with more than 10,700 stores and cafés across 33 countries.
More from Retail Insider:
