Nespresso has launched its new Nespresso Coffee Discovery Kiosk at Royalmount in Montreal, a 200-square-foot experiential kiosk.
The concept is inspired by Nespresso’s collaboration with Dua Lipa and its “By the Pool” campaign, bringing a colourful, summer-inspired and immersive experience to the shopping centre. Beyond the traditional sale of Nespresso machines and accessories, customers can enjoy iced coffee on-site, with a menu featuring a range of capsule flavours from classic to more indulgent options.
The kiosk also incorporates interactive elements, including dedicated photo areas and a tumbler customization station featuring exclusive charms available only at the kiosk.
Pascale Fournier from Urban Reform Immobilier represented Nespresso in securing the location, working with Sandra Mellul of Carbonleo on behalf of Royalmount.
Carla Adwan, Retail Director, of Nespresso said the Nespresso Coffee Discovery Kiosk is a new scalable retail concept designed to introduce more consumers to the brand in high-potential markets.
“Aligned with Nespresso’s growth ambitions and evolving retail strategy in Canada, the concept combines coffee discovery, product education and immersive experiences in a compact format. Its flexible design allows us to bring the Nespresso experience to different locations, connect with new audiences and create meaningful interactions with consumers through a fresh and engaging retail environment,” she said.
“The kiosk is designed to build awareness and foster meaningful connections with consumers, particularly younger audiences who value discovery and experience. Through coffee tastings, product demonstrations and interactive elements, the space offers an engaging introduction to the Nespresso brand and coffee expertise. The concept helps consumers explore the brand in a hands-on way while encouraging engagement across both our retail and digital channels.”
Adwan said the kiosk is a new retail concept for the company that combines elements of an experiential pop-up and a retail space.
“It is distinct from both our traditional boutiques and classic pop-up boutiques, offering a more agile and flexible format that can be adapted to different retail environments. This approach allows us to continue exploring innovative ways to connect with consumers while complementing our broader retail presence,” she said.
“As part of our site selection process, we assessed several key shopping destinations and identified locations that offered both strong visibility and the right environment to bring the Nespresso experience to life. Experiential retail remains an important way for us to connect with consumers, allowing them to discover our coffees, learn more about the brand, and experience Nespresso in an interactive setting.
“This concept supports our broader retail strategy of increasing accessibility to the Nespresso brand and reaching new consumers in key markets. Following the first deployment in Royalmount, we plan to bring the kiosk to additional locations across Canada ahead of the holiday season, with further details to be announced in the coming weeks. Stay tuned.”
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