Canadian functional-wellbeing company Ryde: has launched a new sleep-focused shot containing melatonin and other ingredients intended to help adults fall asleep faster on occasional nights when they have difficulty drifting off.
The 60-millilitre blackberry-flavoured Ryde: SLEEP is the latest addition to the company’s portfolio of functional wellbeing shots. The company says the product is intended to provide an option for adults seeking additional support on nights when they have trouble falling asleep.
New product targets sleep
Ryde: SLEEP contains 135 milligrams of GABA, 5 milligrams of melatonin, 50 milligrams of L-tryptophan, 1.7 milligrams of vitamin B6 and 0.98 milligrams of vitamin B2. The company describes GABA as one of the body’s natural “slow down” signals and melatonin as a hormone that helps regulate the sleep-wake cycle.
The product is vegan and contains zero sugar and zero calories, consistent with Ryde:’s other functional wellbeing shots. The company says its products are designed to provide convenient support that consumers can take with them.
“At Ryde:, we believe wellbeing should feel easier, not more complicated,” said Kervy Diaz, Country Manager (Canada), Ryde:. “Sleep is one of the foundations of wellbeing, yet many Canadians struggle to get the rest they need. Ryde: SLEEP expands our portfolio with a convenient option designed for the occasional nights when a little extra support can make a difference.”
Ryde: cited data showing that 20 per cent of Canadian adults report having trouble going to sleep or staying asleep most or all of the time as part of the rationale for introducing the product.
Nationwide retail availability
Ryde: SLEEP is now available online through Amazon and at Circle K, Couche-Tard, Parkland, Petro-Canada and 7-Eleven locations across Canada.
The launch expands Ryde:’s portfolio beyond its existing functional wellbeing products, with the company positioning the new shot around sleep as a component of overall wellbeing.
The company is also launching the Sleep for Tomorrow Project, a campaign tied to the introduction of SLEEP. The initiative asks Canadians to complete the statement, “I’m sleeping with Ryde: tonight, because tomorrow, I’m waking up for_____.”
Ryde: says it is seeking stories from Canadians focused on kindness, connection and purpose. Two participants will receive a Ryde: SLEEP prize package that includes $5,000. The contest is scheduled to launch Sept. 12 on Ryde:’s Instagram account, with terms and conditions applying.
Product carries usage warnings
Ryde: says SLEEP is intended for adults 18 and older and may not be suitable for everyone. The company advises consumers to read and follow the label and says the product should not be used by people who are pregnant or breastfeeding. Because the product contains 5 milligrams of melatonin, Ryde: warns that it may cause drowsiness or sleepiness. Consumers are advised not to take it while driving, operating heavy machinery or consuming alcohol.
The company also states that Ryde: SLEEP is not intended to treat insomnia or other sleep disorders and is not a substitute for healthy sleep practices. It is not recommended for daily use.
Ryde: describes its broader business as focused on functional wellbeing shots designed to help consumers feel their best when they need support. Its shots are vegan, contain zero sugar and zero calories, and include the company’s Ryplenish formulation.
More from Retail Insider:
