Birks Group Inc. has opened a new boutique at Vancouver’s Oakridge Park, expanding its retail presence in the city with a store dedicated to its fine jewellery and bridal collections.
The location is the Canadian jewellery retailer’s second boutique featuring the concept, following its introduction at Royalmount in Montréal in 2024. The Oakridge Park opening adds to Birks’ existing Maison Birks flagship store in downtown Vancouver, where the company has operated for nearly 120 years.
New retail concept focuses on jewellery and bridal collections
The concept store is designed to put the Birks brand at the centre of the retail experience, with an emphasis on its fine jewellery and bridal offerings. Its design incorporates elements intended to reflect the company’s Canadian heritage and identity, including soft curves, warm tones and the brand’s signature Birks Blue accents, said the company.
Historical images from the company’s archives are also featured throughout the boutique, while the overall design draws inspiration from Canada’s natural landscapes and changing seasons.
The Vancouver location represents its second boutique using the new format.
Davide Barberis Canonico, President and Chief Executive Officer of Birks Group Inc., said Vancouver has been an important market for the company since it first established a presence there in 1907.
“Vancouver holds a special place in the Birks story, ever since the brand first opened its doors in the city in 1907,” he said. Among the enduring symbols of this connection is the iconic Birks Clock, a beloved landmark and familiar meeting place woven into the city’s cultural fabric. “Opening a new boutique more than a century later marks a meaningful next chapter in our relationship with the city.”
The company said the new location at Oakridge Park provides another opportunity to showcase its jewellery and bridal collections in Vancouver.
Birks expands its retail network
Established in 1879, Birks operates a retail network that includes 17 Maison Birks stores and two Birks boutiques, alongside its e-commerce business at MaisonBirks.com.
The company specializes in fine jewellery, bridal pieces and luxury gifts, with its Canadian heritage and craftsmanship forming part of its brand identity.
Fiscal year financial results
In July, Birks reported its financial results for the fiscal year ended March 28, 2026, saying net sales were $205.4 million, an increase of $27.6 million or 15.5%, compared to the fiscal year ended March 29, 2025.
Comparable store sales for fiscal 2026 increased by 2.6% compared to fiscal 2025.
The increase in net sales is attributable in part, to the acquisition of the luxury timepieces and jewelry retail activities of European Boutique, as well as an increase in both Birks branded jewelry and third party branded jewelry, explained Birks.
It reported a gross profit of $79.2 million in fiscal 2026, compared to $66.3 million in fiscal 2025, an increase of $12.9 million, due to increased sales volume attributable in part, to the European Boutique Acquisition, an increase in sales of Birks branded jewelry and third-party branded jewelry, and a foreign exchange gain due to the weakening of the U.S. dollar. Gross profit as a percentage of sales for fiscal 2026 was 38.5%, an increase of 120 basis points from the gross profit as a percentage of sales of 37.3% for fiscal 2025 primarily as a result of the foreign exchange gain.
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