HBFace says it is opening of its newest studio in London, Ontario, located at 620 Richmond Street, Unit G in the Summer.
Founded in 2016 by brow and beauty expert Haley Bogaert, HBFace has grown from a single Toronto studio into a rapidly expanding Canadian beauty brand with locations in Toronto, Oakville, and Sarnia.
Built on the philosophy of accessible luxury, the brand is known for its personalized brow services, skincare, makeup, and curated beauty products designed to simplify routines while helping clients feel confident and empowered, it said, adding that London was identified as a natural next step for the brand’s expansion due to the city’s growing beauty and wellness market, strong sense of community, and alignment with HBFace’s customer base.
“HBFace has always been about more than beauty. It’s about confidence, resilience, community, and helping people feel like the best version of themselves,” says Bogaert. “London is another step in building that vision across Canada, and we cannot wait to welcome this community into our newest home.”
The new studio will reflect HBFace’s signature elevated aesthetic, combining luxury, warmth, and functionality through soft neutral tones, custom lighting, luxe finishes, and thoughtfully curated design details, it said.
Customers can expect HBFace’s signature beauty experience specializing in expert brow services, skincare, makeup, and personalized beauty education delivered by highly trained artists in a welcoming, confidence-driven environment. Clients will also be able to shop the brand’s growing collection of proprietary skincare and beauty products in studio, added the company.
Known for its hands-on, education-focused approach, HBFace said it continues to differentiate itself through customized services, natural results, and a philosophy centered around resilience, simplicity, and accessible luxury.
Additional details surrounding the official opening date and launch celebrations will be announced in the coming weeks.
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