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Birks

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Birks Group Inc. announces new leadership; Jean-Christophe Bédos leaving

Mario Toneguzzi -
Birks operates 17 stores under the Maison Birks brand in most major metropolitan markets in Canada.
News

Birks releases fiscal 2025 results: net sales down, net loss of $12.8 million

Mario Toneguzzi -
For the fiscal year, Birks reported net sales of $177.8 million, a decrease of $7.5 million or 4.0%, from the comparable fiscal year ended March 30, 2024.
News

Birks Acquires European Boutique to Expand in Toronto

Craig Patterson -
Birks jewellers acquires European Boutique to boost luxury footprint in Toronto with key mall stores and Diamonds Direct licensing.
News

Roger Dubuis Opens Boutique at Maison Birks Vancouver

Craig Patterson -
Roger Dubuis launches its second Canadian boutique inside Maison Birks Downtown Vancouver, showcasing luxury Swiss watches in a 500 sq ft street-facing space.
News

How a 50-year-old Birks campaign is still relevant

Mario Toneguzzi -
In response to the outpouring of national pride, Birks said it is planning on relaunching their iconic maple leaf collection, with a broach expected to launch in the spring.
Quick Reads

Birks opens new store concept at Royalmount (Photos)

Mario Toneguzzi -
Luxury jeweler Birks has unveiled a new store concept at Montreal's Royalmount shopping centre, inspired by Canadian landscapes and heritage, to celebrate its 145th anniversary
News

Birks to Open TimeVallée Luxury Multi-Brand Watch Concept Stores in Canada

Craig Patterson -
The Richemont-owned retail concept houses some of the world’s top luxury watch brands, and will open two stores in Canada with its first in Montreal next month. 
News

Oakridge Park in Vancouver Announces Luxury Jewellery Brand Retailers Ahead of Spring 2025 Opening [Feature]

Craig Patterson -
Included will be one of the world’s largest Rolex stores, and first-to-Canada locations for two of the world’s most exclusive and expensive jewellery and watch brands. 
News

A&W to Replace Birks Store in Downtown Victoria [With Rendering]

Craig Patterson -
It's the first in the company to feature a walk-up window. The historic building will be renovated with original elements preserved.
News

Birks Shuts Downtown Winnipeg Store and Exits Market After 120 Years: Interview with CEO Jean-Christophe Bédos

Mario Toneguzzi -
Bédos says that the retailer will focus on key markets for growth, and is now looking at opening in new markets where opportunities make sense.
News

Birks Investing in Stores Including Relocating CF Chinook Centre Location in Calgary [Interview]

Mario Toneguzzi -
CEO Jean-Chrisophe Bédos tells Retail Insider that the jeweller sees an upside to luxury retail in Canada, particularly in five major markets.
News

Birks to Shut Government Street Store and Exit Victoria BC Market After 74 Years 

Craig Patterson -
It’s the second downtown Birks location to close in Canada in three months. For several years, the jewellery retailer has been exiting downtowns and some markets entirely.
News

Birks Jewellers Unveils 2 Major Store Renovations in Downtown Calgary [Photos]

Craig Patterson -
Both the downtown Maison Birks and Brinkhaus stores have seen substantial renovations, including new concept boutique spaces for Rolex and Patek Philippe.
Quick Reads

Saks Fifth Avenue Flagship in Downtown Toronto Unveils New Birks Jewellery Boutique

Craig Patterson -
Montreal-based luxury retailer opens boutique at CF Toronto Eaton Centre Saks Fifth Avenue.
News

Q&A with Jean-Christophe Bedos, CEO of Birks, on His Career and the Future of Retail in Canada

Mario Toneguzzi -
The seasoned executive, who started working with Cartier in the 80s, discusses how the iconic jewellery retailer has changed and what the future might hold.
News

Birks Reopening Stores with New Protocols Following COVID Closures

Mario Toneguzzi -
The iconic jewellery retailer quickly shifted its strategy after stores closed, and is implementing changes as its locations reopen.
News

Graff Diamonds and Patek Philippe Open 1st Canadian Boutiques [Photos]

Craig Patterson -

The impressive looking stores opened in Vancouver’s burgeoning ‘Luxury Zone’ through a unique retail partnership.

News

Birks Becomes 1st Luxury Retailer in Canada to Accept Bitcoin

Craig Patterson -
The iconic Canadian jeweller is now accepting the cryptocurrency at several of its stores beginning this month, in an effort to gain market share at a time of unprecedented competition.
News

Birks Reopens Stunning Overhauled Montreal Flagship

Craig Patterson -
The beautiful store, which has been on site since 1894, has been renovated to include a luxury boutique hotel as well as a more modern retail space with boutiques for brands such as Van Cleef & Arpels, Chaumet, Cartier, Breitling and Rolex.
News

Birks Launches Pilot Program to Target Chinese Visitors

Mario Toneguzzi -
The Canadian jewellery retailer is the first in the Americas to launch the initiative that targets an international clientele.
News

Ivanhoé Cambridge Partners with Birks for 5 New Stores

Craig Patterson -
The initiative will expand the Birks brand through a network of smaller “monobrand” boutiques, based on a prototype concept launched last year.
News

Birks Divests US Operations in Unique Wholesale Agreement

Craig Patterson -
The iconic Canadian jeweller will utilize proceeds to expand its growing Canadian operations, including comprehensive renovations to 3 flagships. As part of the deal, Birks products will also be carried in luxury jewellers overseas.
News

Birks Montreal Flagship to Renovate and Add Luxury Hotel

Craig Patterson -
The iconic downtown flagship will see substantial changes, in anticipation of a nearby Saks Fifth Avenue and other recent area announcements.
News

Maison Birks Launches New Store Concept [Photos]

Craig Patterson -
The iconic Canadian jewellery retailer has launched a new concept, with a new look that will act as a prototype for future store renovations.
News

BIRKS TO OPEN IN CHINA

Retail Insider -
Montreal-based Birks, now called Maison Birks, will renovate its 30 Canadian stores as well as open stores in China. The Canadian store renovations will take place over the next 3 years, and the first Chinese Birks store will open in...
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