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Saks Fifth Avenue Flagship in Downtown Toronto Unveils New Birks Jewellery Boutique

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Saks Fifth Avenue in downtown Toronto at the CF Toronto Eaton Centre recently unveiled a boutique space for Montreal-based luxury jeweller Maison Birks. The Birks boutique replaces De Grisogono which shut down several months ago

Prior to Birks moving into the new boutique space, the brand had a counter on the main floor of Saks featuring various Birks designs. And this isn’t the first time that Birks has had a boutique space within the Hudson’s Bay building on Queen Street in Toronto — in 2015 when Kleinfeld Bridal opened on the seventh floor of Hudson’s Bay, a Birks shop-in-store featuring engagement rings was featured on site for a time. 

In May of this year, Saks announced that it had partnered with Birks with jewellery now being carried in 12 US Saks storefronts. The expansion followed the introduction of Birks products to Saks’ three Canadian stores at CF Toronto Eaton Centre, CF Sherway Gardens in Toronto, and at CF Chinook Centre in Calgary. Birks jewellery is also found on the Saks Fifth Avenue website. 

Other nearby jewellery boutiques at Saks in downtown Toronto include Piaget and Chopard boutiques.

Birks at Saks Fifth Avenue in downtown Toronto on August 28, 2021. Photo: Craig Patterson

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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