Direct-to-consumer

Aesop, an Australian skincare retailer, is opening a boutique at CF Richmond Centre, continuing its expansion across Canada. This move marks a significant milestone in Aesop's strategy to establish standalone stores and enhance direct-to-consumer connections.

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The continued success of multi-brand retailers will be challenged in the face of increased manufacturer competition she said.

The popular outerwear and fashion brand will have nine stores in Canada by the end of the summer as it pushes hard with its direct-to-consumer retail strategy.

The popular Canadian outerwear brand is looking to further drive sales through its own stores and e-commerce site as it pulls its products from multi-brand retailers in Canada and abroad.

Carl Boutet explains how brands establishing direct relationships with consumers has had a profound impact on the industry both in Canada and beyond. He discusses ‘winners and losers’ as well as what is in store for the 2020’s.