Faire

Squishy toy craze spilling beyond toy aisle: Faire

Stuffed and plush products were the fastest-growing kids category on Faire, rising 628% between May and June 2025 and the same period in 2026, according to the wholesale marketplace’s latest Independent Retail Pulse report. 

Faire report says independent retailers outpacing online-only stores, adapting to economic shifts

Retailers in smaller cities and towns are outpacing those in major metropolitan centres and are identifying emerging consumer trends before they become mainstream.
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