‘goop’ Launches Interactive 3D Ecommerce Store for Canada: A Model for Other Brick-and-Mortar Retailers?

Gwyneth Paltrow’s lifestyle brand created a virtual ‘walk through’ experience of its new Toronto store, where online visitors can ‘walk through’ the space and buy products. It could become a model for other brands wanting to showcase physical retail spaces to the online world.

Gwyneth Paltrow Lifestyle Brand ‘goop’ Opens 1st Standalone Canadian Storefront [Photos]

The sometimes controversial brand, launched by the world-renowned actress and businesswoman, has opened in a retail space located in Toronto’s prestigious Bloor-Yorkville.

BRIEF: goop Opening 1st Storefront in Canada, Hopson Grace Opening in Muskoka, Fjällräven Lands in Calgary.

Other News: Roots Launches Experiential Initiative, Etsy Announces Awards, Staples National Hiring Day.

Pop-Up Shop Lease Negotiations Give Rise to Unique Legal Issues

By Michael Gilburt and Horatiu Porime of prominent law firm Blaney McMurtry.
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