BRIEF: goop Opening 1st Storefront in Canada, Hopson Grace Opening in Muskoka, Fjällräven Lands in Calgary.

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‘goop’ Announces 1st for Canada ‘goop MRKT’ Retail Space in Yorkville: Toronto is about to get “goop”ed.  Gwyneth Paltrow’s well-known lifestyle brand will bring its pop-up MRKT concept to Yorkville’s Hazelton Hotel in a Canadian first.  goop will open its doors on June 7th, 2019 bringing with it goop’s favourite items in clean beauty, wellness, luxury fashion, and curated home essentials. The boutique will be open through to September 22, 2019.

Canada is a special place for goop as it was the first international market in which the brand launched its e-commerce platform.  Melanie Ramer, goop’s VP of Retail, says that she hopes that Torontonians and those visiting the city will love and enjoy all that the goop MRKT has to offer. 

YORKVILLE’S HAZELTON HOTEL, LOCATION OF GOOP’S FIRST TORONTO MRKT

goop MRKT Toronto will live in a 1300 square-foot pop-up space in The Hazelton Hotel at 118 Yorkville Avenue, “inspired by the energy” of the Yorkville neighbourhood.  “Creating the right tone for the pop-up has been an interesting process, a coming together of the psyche of what Toronto is all about with the strong personality of the goop brand,” said George Yabu and Glenn Pushelberg of international design firm Yabu Pushelberg, who designed the space. Adding, “If the goop customer lived in Toronto, she would feel differently and live differently than the one in New York or Los Angeles. Each city and each context is unique, and that is the challenge, and the fun.”

Known for featuring items hand-picked by the goop team, or even Gwyneth herself, the Toronto retail space will feature a selection of items specifically chosen for Toronto’s goop customer.  The shop will feature a Canada-specific edit of pieces from brands like: La DoubleJ, ATM, La Californienne, Mosser Glass, and Tata Harper to name a few.  One will also be able to shop goop’s private label collection of apparel and activewear, G. Label and G. Sport respectively.

The goop MRKT Toronto marks the first time the company is executing its full-scale pop-up concept in the city.  In 2017, goop executed an abridged version of the MRKT concept in Pop-In@Nordstrom at in Vancouver and Toronto. 

Massive 1-Million Square Foot Distribution Centre Opening in Montreal: TVA Nouvelles reports that the largest distribution centre in Canada has been announced for a location in Greater Montreal. Two logistics companies, Drakkar and Wiptec, will invest about $150-million to build a 1-million square foot distribution centre that will create an estimated 1,000 jobs. 

The intention of the new distribution centre is to allow small and medium-sized retailers to have the infrastructure to allow them to compete with bigger online players such as Amazon and Walmart. The state-of-the-art tools and logistics offered in the new facility aren’t typically available to smaller retailers. 

Wiptec already operates a distribution centre in Sherbrooke, and manages the distribution of several major companies such as Davids Tea and Sports Experts in Quebec. 

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