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Storytelling Doesn’t Fail. It Just Rarely Makes It to the Consumer (Opinion)

Retail Insider -
"Narratives only survive if they are tested, interpreted, and lived by consumers."

Gradient immersive retail activation with Kiehl’s proves experiential strategy drives sales (Photos)

Mario Toneguzzi -
Gradient partnered with Kiehl’s to reimagine one of the brand’s retail locations in New York’s Hell’s Kitchen.

Why retail companies must shift to experiential marketing or risk losing consumers: Gradient

Mario Toneguzzi -
Gradient reveals 82 per cent of retail companies invest heavily in experiential marketing to build deeper connections with their customers
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FEATURES ON RETAIL INSIDER

Läderach Unveils New Boutique on Toronto’s Bloor Street

Craig Patterson -
Läderach has opened a new boutique on Bloor Street, marking the Swiss chocolatier’s first Canadian street-front location. A national expansion will see more Vancouver locations before moving into Alberta.

King Living opens flagship Toronto showroom

Craig Patterson -
Australian brand King Living opens a 12,000-sq-ft Toronto showroom in the Castlefield Design District, offering modular furniture, design services, and a gallery-like retail experience.

The Kenrick Hotel Banff Unveils Major Luxury Renovation

Craig Patterson -
The Kenrick Hotel in Banff reopens after a multi-phase luxury renovation by BUILD IT, offering upgraded suites, spa, dining, and event spaces.

Jollibee to Open 100 Canadian Locations in 5 Years

Unique Retailer ‘Hodge Podge Toys’ Relocates for Growth

BRIEF: Old Navy Announces 3 Stores, SSENSE to Unveil 5-Storey Flagship

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