Second Cup Café has launched its national fundraising campaign in support of Breakfast Club of Canada, running until May 25. The campaign aims to raise $25,000 to help provide nutritious breakfasts to children in schools across Canada.
During the campaign period, guests can contribute $1 or $2 donations with any purchase made in-store, online, or through the Second Cup mobile app. Every $2 raised helps provide one breakfast to a child. This year’s campaign goal of $25,000 will help feed nearly 65 children for an entire school year, or more than two full classrooms.
“Together with our guests and franchise partners, we’re proud to support an organization that makes such a meaningful difference in communities across the country,” said Roxane Desjardins, Marketing Director at Second Cup. “This campaign is a simple yet powerful way for Canadians to come together and help ensure more children start their day with a nutritious breakfast.”
Funds raised will support Breakfast Club of Canada’s network of more than 5,000 school breakfast programs, which collectively reach over 895,000 children nationwide. These programs ensure students have access to nutritious breakfast, setting them up for success in the classroom.
“For a child, a simple breakfast can transform a day, and sometimes even the course of a life. Thanks to Second Cup’s ongoing commitment, young people across the country can start their day with the energy they need to thrive,” says Julie Desharnais, President and CEO of Breakfast Club of Canada. “We are deeply grateful for this partnership and the generosity of each customer. Together, we are doing much more than filling plates: we are nurturing the hope, dignity, and confidence that every child deserves to carry with them throughout the day.”
Second Cup has partnered with Breakfast Club of Canada since March 2023. This spring initiative marks the third major collaboration between the two organizations. In 2025 alone, Second Cup raised $40,000 through its spring and fall campaigns.
The campaign will run at participating Second Cup locations across Canada.
Second Cup has operated since 1975 and is part of the Foodtastic group of brands, which is one of Canada’s largest restaurant franchisors, operating more than 1,200 locations across the country. Its diverse portfolio includes Freshii, Quesada, Pita Pit, Second Cup, Milestones, and over 22 other banners.
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