SHEIN opening a three-floor pop-up in Montreal

Date:

Photo: SHEIN

Share post:

This summer, global fashion destination SHEIN is bringing its world to life in Montreal with an immersive, three-storey pop-up experience:

The SHEIN MTL Edit opens to the public on July 30 with two special weekend activations.

“Curated with Quebec shoppers in mind, the concept reflects SHEIN’s evolution from a fashion-first brand to a complete lifestyle destination. Visitors will be able to explore SHEIN’s multi-category offerings, from women’s and men’s fashion to home, beauty, accessories, and more – all under one roof. As with all Canadian SHEIN pop-ups, the Montreal edition will feature creative nods to the local market, with experiences and visual storytelling inspired by the city’s culture and style,” said the retailer.

Photo: SHEIN
Photo: SHEIN

SHEIN said the pop-up will also feature the largest selection of SHEIN’s premium Trend Stores ever showcased in Quebec, giving guests a chance to explore a range of curated sub-brands, including:

  • MOTF – elevated, tailored wardrobe staples crafted with premium fabrics and timeless design
  • MUSERA – bold, expressive womenswear perfect for concerts, festivals, and making a statement
  • SUMWON – versatile and on-trend menswear essentials for everyday style
  • GLOWMODE – performance activewear made with ultra-soft, butter-like fabrics that move with you
  • SHEGLAM – high-performance beauty and skincare at accessible prices, now available at select Sephora locations in the Middle East
  • JOIVIDA and Cirelle – thoughtfully designed home collections blending function with modern aesthetics

The pop-up will be at 1420-1422 Stanley, opening across two weekends, Wed.July 30 – Sun.Aug 3 and Fri. Aug 8 – Sun. Aug 10, from 10 am – 9 pm all days except Sunday (11 am – 8 pm)

For the first time ever, SHEIN recently brought its viral fashion and lifestyle experience to Calgary with two immersive pop-ups at CrossIron Mills from July 2 to 13, during the Calgary Stampede.

Related Retail Insider stories:

RELATED ARTICLES

Load more

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Arc’teryx Sees Potential for 200 Stores in North America as Expansion Accelerates

Arc’teryx sees potential for roughly 200 stores across North America as the Vancouver-founded brand expands retail, women’s and footwear.

Canadian Retailers Push Sustainability Deeper Into Operations as Business Case Evolves

Canadian retailers are integrating sustainability into stores, logistics, packaging, resale and supply chains as regulation and business economics evolve.

Daily Synopsis: August 24, 2026

Canadians still head to malls, Ilia Beauty grows out of Vancouver roots, Reformation opening at CF Toronto Eaton Centre Sept. 1, Toronto camera store closing after 25 years, and other news.

Casavogue Highlights Made-in-Italy Design from Calligaris

Casavogue showcases Calligaris, the Italian furniture brand known for refined extendable dining tables, elegant chairs and Made-in-Italy craftsmanship.

Westcliff acquires Kingsway Mall in Edmonton

On a 41.8-acre site, the 880,049-square-foot shopping centre features more than 160 stores and services.

Walmart+ Takes Bigger Role as Walmart Expands Canadian Digital Strategy

Walmart is expanding its Canadian digital strategy as Walmart+ membership, e-commerce, Marketplace and fulfillment investments gain importance.

Ottawa’s Tariff Retaliation Risks Raising Grocery Prices for Canadians

Sylvain Charlebois warns that Canadian counter-tariffs on U.S. food, ingredients and agricultural inputs could raise grocery prices and increase costs across the food supply chain.

AI’s Growth Reveals a Hidden $381.3 Million Problem for Retail Brands: Outdated and Unmanaged Enterprise Content

88% of retail executives say high-quality, well-maintained digital content will be more important to their business success over the next two years than it has been in the past

AI Is Shaping Back-to-School Shopping for Canadian Consumers: Accenture

AI is influencing how Canadians plan back-to-school purchases, with parents using AI tools to compare prices, build shopping lists and find products.

Canadian, U.S. and Mexican franchise groups sign trilateral agreement

The agreement is intended to help franchise businesses better understand and enter each other's markets, including through greater information sharing on regulations, intellectual property, costs, supply chains, consumers and market-entry strategies.

From The Desk: Strategic Adaptation and Growth Define Canadian Retail in August 2026

Canadian retail shows resilience and strategic growth with expansions, AI-driven transformations, and evolving consumer behaviours amid economic challenges.

Daily Synopsis: August 21, 2026

FreschCo opens 1st Atlantic stores, Apple stores prepare for product expansion, Lordco expands in Western Canada, thrift stores deal with excess donations, Columbia House Records shuting down, and other news.

Canada/U.S. trade talk collapse to lead to immediate and significant impact on small business: CFIB

"A full 40% of small Canadian exporters will be directly hit by these tariffs and nearly one-third expect their revenues will drop by 50% or more as a result."

Joe Mimran Outlines Product and Global Growth Plans for Roots

Joe Mimran discusses plans for Roots product, stores and U.S. growth as Marquee Brands and Roots CEO Meghan Roach point to significant international expansion.

Shoppa.ca launches online marketplace for Canadian-owned businesses

The marketplace includes businesses from across the country and products in categories including beauty and skincare, apparel, home and living, pets, kids and baby, food and wellness.

Canadian retail sales surpass $74 billion in June: Statistics Canada

Core retail sales rose 1.2% in June, posting their second consecutive monthly gain.

Good Earth Coffeehouse opens new location at Indigo Metrotown in Burnaby

The opening adds another location to Good Earth's network of more than 50 coffeehouses across Canada.

TJX Says Winners, Marshalls and HomeSense Are Gaining Major Market Share in Canada

TJX says Winners, Marshalls and HomeSense are gaining major market share in Canada as customer transactions rise and the retailer expands in prominent malls and downtown locations.

Home Depot Canada Sales Accelerate Despite Challenging Housing Market

Home Depot Canada outperformed the broader company in Q2 as comparable sales, transactions and unit growth improved despite a subdued housing market.

AutoCanada Sees Canadian Auto Market Remaining Challenging

AutoCanada says affordability pressures continue to weigh on Canadian vehicle buyers as it improves dealerships, used sales and collision operations.