According to newly released data from DoorDash Canada showcasing Canadian ordering habits from last Valentine’s Day, florists and grocers should prepare to receive the majority of flower orders on the day of the actual occasion. The most popular time to place flower orders last Valentine’s Day? 12:19 p.m., according to the company.
Despite freezing temperatures across the country, love is in the air – among romantic partners, lifelong friends, close family members, and next-door neighbours. To showcase how Canadians are celebrating and spreading the love, DoorDash Canada is unveiling new consumer ordering insights from last Valentine’s Day digging into flower and chocolate preferences.
- Flowers For Lunch: The highest concentration of flower orders placed on DoorDash in Canada last year on Valentine’s Day was at 12:19 p.m. Only 15% of Canadians scheduled their flower orders ahead of time to prepare for the day, whereas 85% of Canadians waited until the day-of to place their orders. Don’t forget to plan ahead this year, lunchtime warriors.
- Bigger Vases Needed: The largest single order of flowers on DoorDash in Canada last Valentine’s Day came from a customer in Alberta and included a whopping 72 roses. Customers in Ontario and British Columbia couldn’t stop at a dozen either, with the second and third largest orders of flowers including 48 roses.
- Crowd Classics Never Change: Roses are the most popular flower ordered on DoorDash for Valentine’s Day in Canada, followed by tulips, carnations, orchids, and lilies. To no surprise, milk chocolate is by far the most popular chocolate in Canada for Valentine’s Day on DoorDash, followed by dark and white chocolate.
DoorDash said the data reinforces that love across Canada is expressed in a variety of ways as no region of Canada celebrates Valentine’s Day exactly the same. Unique provincial insights include …
- Manitoba Accepts This Rose: Over 60% of flower orders placed on DoorDash in Winnipeg last Valentine’s Day included roses, which is the highest percentage of customers opting for traditional rose bouquets across Canada.
- Saskatchewan Switches Up Tradition: On the other hand, Saskatoon residents purchased assorted bouquets more than bouquets of roses on DoorDash last Valentine’s Day. Though, over 40% of flower orders placed on DoorDash in Saskatchewan last Valentine’s Day still included roses.
- No Carnations For Quebec: Unlike many other provinces and despite being the third most popular flower across Canada, no customer in Quebec gifted carnations on DoorDash last Valentine’s Day. The most popular flowers ordered for Valentine’s Day in Quebec behind roses were actually tulips, orchids, sunflowers, and lilies!
- The Sole Ontario Daisy: Only one order on DoorDash in Ontario last Valentine’s Day included daisies. If this was you, feel extra special, because you’re one of one.
- Chocolate Cravings: British Columbians order a higher percentage of white chocolate on DoorDash than any other province on Valentine’s Day, whereas New Brunswick residents order a higher percentage of dark chocolate.
Related Retail Insider stories:
