Foodtastic, one of Canada’s largest and fastest-growing restaurant franchise companies, is celebrating the grand opening of its multi-brand location, featuring Pita Pit, Second Cup Café and Chocolato in Saint-Eustache, Quebec. This milestone marks Pita Pit’s return to the Montreal market and reflects the company’s continued expansion.
“We are happy to introduce this innovative multi-brand concept to our customers in Saint-Eustache,” said Peter Mammas, President and CEO of Foodtastic. “By combining three of our restaurant concepts, we are creating an exciting new destination for the local community. We’re excited to bring these delicious and proven brands to the area.
“The space was too big for one concept and we’re lucky enough to have a lot of different brands. We basically figured out we could put three different brands in there, take up the space and make it work.”
The location’s format is designed to provide customers with a diverse offering – from fresh and highly customizable pitas to a premium coffee experience and delicious chocolate desserts. The new multi-brand unit is located at 477 25e Avenue, right next to the cinema and just east of the city’s popular flea market.
The success of our company is based on our shared love for food and hospitality and doing things right,” said Mammas. “Ultimately, this has fueled our growth and allowed us to build a strong portfolio of brands and franchise partners. We’re confident the people of Saint-Eustache and those who visit our locations will see that first-hand.”
He said this is the first time this has been done with these three brands. But the company has done several co-branding projects.
“We’re kind of figuring out how we can do different spaces because sometimes in real estate you don’t get that perfect 1,300-square-foot QSR space. You’ll get one that’s 2,600 and you can’t take it. So we try to figure out ways to do it. Co-branding is efficient for us in the sense that we keep the franchisee who can use the same bathrooms, and use a lot of the back of house together. So there’s a lot of synergies in doing things like this.”
Mammas said brands that placed together are typically non-competing. The Second Cup brand can be the backbone of the concept as it complements the company’s other brands.
He said about 30 different locations have some form of co-branding. Two is usually the standard but some locations have three brands together.
There’s more to come.
“We want to open a lot of stores. We’re opening over 125 in the next 12 months and to do that you have to be creative with real estate,” said Mammas.
Currently, the company has 27 brands.
About Foodtastic
Foodtastic is one of Canada’s largest restaurant franchisors, operating more than 1,200 locations across the country. Its diverse portfolio includes Freshii, Quesada, Pita Pit, Second Cup, Milestones, and over 22 other banners. Committed to quality, innovation, and growth, Foodtastic continues to expand its presence across North America.
About Pita Pit
Founded in 1995 with the motto “healthy on your terms,” Pita Pit has become a go-to destination for Canadians looking for fresh, flavourful, and nutritious menu options made from quality ingredients. Learn more at pitapit.ca.
About Second Cup Café
A Canadian staple since 1975, Second Cup Café offers premium-quality coffee and specialty beverages. Focusing on sustainability and ethical sourcing, Second Cup provides customers with a refined and inviting café experience that celebrates coffee culture while supporting local communities. For more information visit secondcup.com.
About Chocolato
Chocolato is a premier dessert destination specializing in high-quality, handcrafted chocolate treats. From decadent ice creams and fondues to gourmet chocolates, Chocolato offers a unique and indulgent experience for chocolate lovers of all ages. With a strong commitment to quality and innovation, Chocolato continues to delight customers across Canada. Learn more at chocolato.ca.
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