Chow Tai Fook, one of the world’s largest and most influential jewellery retailers, will soon open its third Canadian store at CF Toronto Eaton Centre, continuing its expansion across Canada. The new 1,110-square-foot boutique will be located on Level 2 of the shopping centre, situated between Pandora and a new-concept Lacoste store. The opening represents a step in Chow Tai Fook’s efforts to connect with Toronto’s diverse and internationally minded customer base.
The CF Toronto Eaton Centre location will mark the company’s second Toronto store, complementing its presence at CF Fairview Mall. Together, the two Toronto locations represent a strategy to anchor Chow Tai Fook in key Canadian markets with substantial Chinese and multicultural populations.
A Deliberate Entry into the Canadian Market
Chow Tai Fook first entered the Canadian market with a soft launch at CF Richmond Centre in December 2022, followed by a grand opening ceremony in August 2023. That store became the brand’s first Canadian outpost and quickly attracted attention from both the Chinese community and local shoppers curious about its jewellery offerings.
In December 2023, the company opened its second Canadian store at CF Fairview Mall in Toronto. The Fairview location was selected for its proximity to one of the city’s most diverse communities, where demand for high-purity gold and luxury jewellery is strong. Together, these launches signal a carefully considered Canadian rollout that prioritizes cultural resonance and high-traffic shopping centres.
Focus on Gold and Cultural Significance
Chow Tai Fook is internationally recognized for its 99.99% pure (999.9) gold jewellery, an offering that holds deep cultural significance within Chinese and other Asian communities. Gold is not only seen as a symbol of wealth and good fortune but also plays a key role in traditional celebrations, weddings, and milestone life events.
By offering gold bullion, fine jewellery, and signature wedding collections, Chow Tai Fook provides Canadian consumers with access to products that are both luxurious and meaningful. Its ability to bridge tradition with modern design has been central to its appeal. The company’s focus on high-purity gold has also given it an edge in the Canadian market, where few competitors offer the same level of quality and craftsmanship.
Cadillac Fairview Partnership and Store Placement
The Canadian rollout has so far been concentrated in Cadillac Fairview (CF) shopping centres, which are among the most prestigious retail properties in the country. CF Richmond Centre, CF Fairview Mall, and now CF Toronto Eaton Centre each provide access to dense, high-spending demographics.
In March of 2026, Chow Tai Fook is confirmed to be opening a store at Oakridge Park in Vancouver — the first non-CF mall confirmed for the retailer in Canada.
The CF Toronto Eaton Centre is Canada’s busiest shopping mall, attracting millions of visitors annually. By choosing this location, Chow Tai Fook gains visibility with both domestic and international shoppers, including tourists.
Consistent Retail Experience Across Markets
Canadian Chow Tai Fook stores mirror the brand’s retail experience in Asia. Each store features sleek, modern interiors and a wide range of gold, white gold, and diamond jewellery. Product offerings include milestone pieces such as wedding jewellery, everyday fashion collections, and collectible bullion.
Sales associates are trained to cater to both Chinese-Canadian shoppers and a broader multicultural audience, providing service in multiple languages when needed. This approach ensures that the brand remains approachable while staying true to its heritage.
Founded in Guangzhou in 1929 before relocating to Hong Kong in the late 1930s, Chow Tai Fook has grown from a single jewellery shop to a global powerhouse. Today, the company operates more than 5,000 points of sale worldwide, with a concentration in mainland China, Hong Kong, and Macau.
Beyond its flagship CHOW TAI FOOK brand, the company owns and operates several other jewellery brands, including Hearts On Fire, ENZO, SOINLOVE, and Monologue, which target different consumer segments. This multi-brand strategy allows the company to serve a wide range of customers, from those seeking luxury bridal pieces to younger shoppers looking for fashion-forward designs.
I am so excited for this to open. I love Chow Tai Fook! Great jewelry and good pricing.