Pita Pit, the Canadian brand known for fresh, customizable pitas and a commitment to healthier eating, is celebrating 30 years of serving Canadians.
Founded on July 21, 1995, in Kingston, Ontario, Pita Pit has grown from a single storefront into a global franchise with 242 Canadian locations and a presence in international markets.
The 30th anniversary celebration includes a variety of special promotions and initiatives to thank loyal guests and franchise partners, including the brand’s annual Peel & Win contest, which runs from April 15 to May 14 and offers guests a chance to win over $100,000 in prizes.
“Pita Pit is a resilient and innovative Canadian brand that has stood the test of time thanks to the passion of our franchisees, the loyalty of our guests, and the strength of our community partnerships,” said Peter Mammas, President and CEO of Foodtastic, Pita Pit’s parent company. “We’re incredibly proud of everything this brand and its franchisees have accomplished over the last 30 years and even more excited about what’s to come.”
Foodtastic is one of Canada’s largest restaurant franchisors, operating more than 1,200 locations across the country. Its diverse portfolio includes Freshii, Quesada, Pita Pit, Second Cup, Milestones, and over 22 other banners.
“We just hired new designers and a brand team to refresh the branding. We feel like the operations are already quite good—the food is great. What’s really needed is a store refresh to make the brand more relevant. So, we’re starting a major renovation program throughout the system,” explained Mammas.
“We’ve slowed down growth a bit until the new branding package rolls out. Once that’s in place, we’re targeting about 15 new locations annually.
Over the last three decades, Pita Pit has evolved its menu far beyond the original pita sandwich. Today, customers can enjoy a wide variety of options including salads, rice bowls, smoothies, snacks, catering services, and gluten-free choices—ensuring the brand stays on top of evolving dietary preferences and lifestyle trends. The “build-your-own pita” experience continues to be a fan-favourite and remains the cornerstone of Pita Pit’s offering, the company said.
“As we enter this next chapter, I can assure you we’ve got even more exciting and fresh innovations to come, always focused on serving fast, flavourful meals that Canadians can feel good about,” said Mammas.
With legacy partners like Sysco, Coca-Cola, and Unilever standing by its side since day one, Pita Pit said it has built a community of support that reflects the brand’s core mission to impact people and communities positively so that together, they can change lives on both sides of the counter.
“As a proudly Canadian brand, we’re grateful for the people who’ve made this journey possible—our franchisees, our teams, and most importantly, our customers,” said Chris Cann, Brand Leader at Pita Pit.
“We’ve always believed in doing more than just serving great food. Whether supporting local initiatives or giving back through national programs, our goal has always been to make a real difference in the communities we call home.”
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