Canadian self-care destination, Rennaï, has its new e-commerce website, marking an exciting evolution for the Montreal-based brand.
As a curated beauty and wellness destination, Rennaï brings together leading global brands, alongside expert services and immersive experiences. Inspired by the idea of Renaissance, meaning renewal and rebirth, it reimagines everyday rituals through a holistic ecosystem where products, treatments, and expertise come together seamlessly, it said.
Rennaï said the website introduces a refined and intuitive experience, allowing users to explore a carefully selected range of brands including Victoria Beckham Beauty, Diptyque, Hermès, Maison Francis Kurkdjian, Jo Malone London, Aesop, Augustinus Bader, and Biologique Recherche, among others. It also offers an educational beauty experience featuring expert insights, virtual consultations, premium brand discovery, and added services such as engraving. In parallel, it streamlines booking for in-store services, including makeup experience, skincare treatments, and nail services.
The flagship store is in ROYALMOUNT in Montreal.
Valérie Guilmette, Senior Director, Marketing & Digital, spoke about the new initiative.
Question: What strategic role does e-commerce play in Rennaï’s overall growth plan, and how does it complement the physical retail experience?
A: E-commerce plays a complementary yet strategic role in Rennaï’s customer journey by extending the brand well beyond the physical store and reinforcing its positioning as a 360° self-care destination.
The in-store experience is where discovery, consultation, and education come together, allowing customers to engage with products in a highly curated and guided environment.
E-commerce then serves as a natural extension of this experience, enabling customers to access the same elevated assortment from anywhere in Canada. This seamless connection helps Rennaï remain part of the customer’s routine well beyond a single visit.
Q: How does the new platform differentiate itself in an increasingly crowded online beauty and wellness market, particularly at the luxury end?
A: The platform differentiates itself in the luxury beauty and wellness space by focusing on a curated, educational, and service-led experience rather than traditional e-commerce. It brings together expert advice, virtual consultations, and a tightly edited selection of premium brands to guide discovery in a more intentional way. Added services such as engraving, which will be launching soon, further elevate the experience and reinforce its luxury positioning.
Q: What criteria does Rennaï use to curate its mix of global brands, and how do you balance established luxury names with emerging or niche labels?
A: Rennaï’s curation is rooted in a deliberate and highly intentional approach. Every fragrance, skincare, haircare, and makeup product is carefully selected for its quality, integrity, and impact, with a strong emphasis on craftsmanship, innovation, and a clear point of view. Products are meant to be experienced and integrated into a routine, not simply collected.
In terms of balance, established luxury brands act as trusted anchors, bringing credibility and familiarity, while emerging and niche labels introduce a sense of discovery and modernity.
Q: How important are services like virtual consultations and educational content in driving customer engagement and conversion online?
A: Services are essential. In premium beauty, customers aren’t just buying products—they’re seeking guidance and expertise. Virtual consultations, coming soon, and educational content extend the in-store experience online by bringing the same level of personalization and trust.
They also play a key role in driving engagement and conversion, making the journey more interactive while reducing uncertainty. When customers understand how a product fits into their routine, how to use it, and why it’s been selected for them, they feel far more confident in their choice.
Through masterclasses, consultations (soon available), and expert-led guidance, every discovery becomes intentional and lasting. We will also soon be launching engraving services, further enhancing the personalization offering. At Rennaï, every step of the self-care journey is shaped by precise, informed recommendations, reinforcing our role as a trusted beauty authority.
Q: What early performance indicators or customer feedback have you seen since launch, and how will that shape the platform’s evolution going forward?
A: Since launch, the response to Rennaï has been overwhelmingly positive and strongly validating of our vision. Beyond strong engagement across retail, services, and digital platforms, one of the clearest indicators of success has been how customers are engaging with the space not simply as a store, but as a true destination for beauty, wellness, and community.
We’ve received particularly positive feedback on our curated brand assortment, elevated in-store experience, and personalized approach to beauty. Strong social engagement, along with interest in our events and educational content, further confirms that customers are seeking more immersive and meaningful beauty experiences.
Moving forward, customer feedback will continue to play a central role in shaping the evolution of the platform as we refine our offerings, expand experiences, and build an even more modern, community-driven approach to beauty, fragrance, and self-care.
Q: What are the plans for expansion this year and beyond?
A: Looking ahead, our focus is on continuing to grow both our e-commerce business and the Rennaï community in a meaningful and intentional way. As the brand evolves, we see a strong opportunity to further expand our digital presence while continuing to create immersive experiences that deepen customer connection both online and in-store.
We also plan to continue growing our community through events, partnerships, educational content, and personalized beauty and fragrance experiences that reflect the evolving needs of today’s consumer.
Q: Who replaced Chris Novak (former President who launched the brand) and due to the executive transition has there been any changes to the company both operational and philosophy?
A: Out of respect for all the individuals who played an important role in the launch and creation of Rennaï, we would prefer to not answer but are happy to instead focus on how Rennaï’s vision and operations continue to evolve today.
More from Retail Insider:
