Redberry Restaurants will open a new Jersey Mike’s Subs location on Toronto’s University Avenue next week, marking the brand’s second downtown Toronto restaurant and its 26th Canadian location under the franchise operator’s expansion plans.
The restaurant at 425 University Ave. is scheduled to open May 27 as Redberry continues a broader plan to grow Jersey Mike’s presence in Canada, where the company says it aims to reach 300 locations by 2035.
The opening comes as restaurant operators continue to compete for urban customers returning to office corridors and downtown business districts. Redberry said the University Avenue store, alongside its Union Station location and two additional downtown Toronto restaurants planned for later this year, is intended to strengthen the chain’s reach across the city.
“We have eagerly anticipated the opening of this University Avenue Jersey Mike’s,” said Ken Otto, CEO, Redberry. “Together with our Union Station location and two additional downtown locations opening later this year, we will serve all Torontonians the subs they crave at work and at home.”
The company said the opening will include a five-day fundraising campaign running from May 27 to May 31 in support of Make-A-Wish Canada.
Customers who receive fundraising coupons distributed before the opening will be able to make a minimum $3 donation to the charity in exchange for a regular sub sandwich. The company said coupons are required to participate in the promotion.
Redberry also said customers without coupons will be able to download the Jersey Mike’s app and receive a free regular sub after making their first in-app purchase during a limited-time promotion. Donation boxes for Make-A-Wish Canada will also be available in-store.
The company said Jersey Mike’s plans to announce an additional charitable initiative in Toronto and other markets on May 25.
Since the beginning of 2024, Jersey Mike’s operations in Canada have raised more than $385,000 for local organizations, including more than $270,000 for Make-A-Wish Canada, according to the company.
“We’ve held many grand opening fundraisers for Make-A-Wish Canada since 2024 and our relationship will continue to grow,” Otto said. “We want to welcome everyone to come out during our grand opening so they can experience the joy of ‘a sub above’ while also helping bring joy to children and families across the country facing critical illness.”
The new Toronto location will operate daily from 10 a.m. to 10 p.m. Orders will be available in-store, through the Jersey Mike’s mobile app, online and through delivery applications. Catering services will also be offered.
Redberry, founded in 2005, operates more than 200 quick-service restaurants across Canada under the Burger King, Taco Bell and Jersey Mike’s Subs banners.
Jersey Mike’s, founded in 1956 in Point Pleasant, N.J., now operates more than 3,300 locations across the United States and Canada, according to the company.
Make-A-Wish Canada said it grants wishes for children living with critical illnesses and has granted more than 40,000 wishes over the past 43 years.
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