Redberry Restaurants is opening the first Canadian Jersey Mike’s Subs outside of Ontario at 2323 Victoria Avenue E., in Regina, today bringing its signature fresh sliced/fresh grilled subs to hungry Saskatchewanians as it expands into Western Canada.
This opening marks Redberry’s 13th Jersey Mike’s location. The company opened its first Canadian location in Markham, Ontario in August 2024, and plans to open 300 locations over the next 10 years (see Canada’s locations here), said the company.
“We can’t wait to introduce the great people of Regina to Jersey Mike’s authentic sub sandwiches,” said Ken Otto, CEO, Redberry. “This is just the beginning of our expansion into Western Canada and we couldn’t think of a better place to start the journey.”
The company said it expects to open four additional locations in Western Canada in 2025 with a minimum of ten more coming in 2026. Locations in Saskatoon and Prince Albert, Saskatchewan are slated for this fall.
To celebrate the Regina opening, Redberry will hold a grand opening and fundraiser from Wednesday, July 30 to Sunday, August 3, to support Regina Education and Action on Community Hunger (REACH). Customers who receive a special fundraising coupon distributed through a grassroots effort prior to the opening can make a minimum $3 contribution to REACH in exchange for a regular sub. Customers must have a coupon to be eligible.
Customers without a coupon will have the opportunity to download the Jersey Mike’s app and earn a free regular sub after their first in-app sub purchase and will also be able to support REACH via a donation box near the register.
The first 100 visitors to the new location in Regina will also receive a free swag bag.
Since the beginning of 2024 Jersey Mike’s in Canada has raised more than $135,000 for local organizations. During Jersey Mike’s Month of Giving in March, Redberry raised almost $70,000 for Make-A-Wish Canada.
Founded in 2005, Redberry is one of the largest QSR restaurant franchisees in Canada. Redberry owns and operates more than 200 restaurants across the country, operating under the BURGER KING®, Taco Bell and Jersey Mike’s Subs brands.
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I’m trying to understand what gap in the market exists that Jersey Mike’s supposedly fills. It seems to me that market demand for subs is already well met by Subway, Quizno’s, Mr. Sub and now Firehouse. What does Jersey Mike’s offer that is so unique?
As an aside, it’s REALLY not a good time to be bringing an overtly American-themed restaurant chain to Canada. Redberry may want to start claiming that the “Jersey” is actually a reference to the original Jersey in the Channel Islands rather than the U.S. state of New Jersey.