VIDEO: What consumers can do during an affordability crisis

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Based on affordability issues Canadian’s are facing with elevated gas, food, counter-tariffs, interest rates (potentially soon), etc. what are some of the best practices to help consumers save money during an affordability crisis.

Bruce Winder, a retail analyst, shops this way and offers the following advice:

  1. Buy groceries from discounters – these stores cost less as they have fewer amenities and a lower operating cost. You can save 20-30%. ie. No Frills/Maxi.
  2. Channel down – avoid specialty shops and try to buy from dollar stores or discounters (e. Dollarama/Dollar Tree) for basics.
  3. Plan for Sale Events – avoid buying anything at regular price. Make a list and wait for major sales events like Black Friday/Cyber Monday or Prime Day.
  4. Consolidate purchases under 1-2 loyalty programs – pick 1-2 loyalty programs and consolidate all gas/grocery/drug, etc. under one program that offers cash points (ie. PC Optimum).
  5. Consider store brands/private label – you can save 20-30% off national brands with the same quality. (ie. Motomaster, Mastercraft).
  6. Think of Resale – vintage/thrift has gone mainstream with numerous retailers and websites to buy & sell preloved items. (ie. Facebook Marketplace). You can save 50% or more.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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