Popeyes Canada has introduced a new chicken sandwich combining its signature crispy chicken, buttermilk biscuit and Canadian honey, with the Honey Chicken Biscuit launching nationwide Nov. 2 at a price of $6.99.
The limited-time offering is available at participating Popeyes restaurants across Canada, through the chain’s mobile app and on its website. The launch adds another product to the company’s Canadian menu, drawing on a combination that the company says customers have been creating and sharing on social media.
The introduction also highlights Popeyes’ use of customer-generated menu ideas as a source of inspiration for new products, bringing together two established items from its menu in a different format.
New menu item combines three ingredients
The Honey Chicken Biscuit features Popeyes’ signature crispy, hand-battered Canadian chicken served on a buttermilk biscuit, with 100 per cent real Canadian honey. The company lists the sandwich at $6.99, although prices may vary for pickup and delivery orders.
According to Popeyes, customers have been sharing their own combinations of the restaurant’s chicken and biscuits on social media for several years. The new offering builds on those combinations by incorporating honey into the sandwich.
Matt Harper, head of marketing for Popeyes Canada, said the product reflects the company’s approach to developing menu items while maintaining its established food offerings.
“At Popeyes, we’re always looking for new ways to give our guests something to get excited about while staying true to the quality and flavour we’re known for,” said Matt Harper, Head of Marketing, Popeyes Canada. “Canadians come to Popeyes for bold flavour and food made with care. This latest creation is a fresh take on a combination our fans already love, brought together in a way that’s exciting, familiar, and unmistakably ours.”
The Honey Chicken Biscuit is being offered for a limited time at participating locations nationwide. Customers can also order through the Popeyes app or at popeyeschicken.ca.
Popeyes operates more than 4,000 restaurants globally
Popeyes was founded in New Orleans in 1972 and has more than 50 years of operating history. The quick-service restaurant chain specializes in a New Orleans-style menu that includes fried chicken, chicken tenders, fried shrimp and other regional items.
The company operates more than 4,000 restaurants in the United States and internationally, making it one of the world’s largest chicken quick-service restaurant chains.
The Canadian Honey Chicken Biscuit launch incorporates locally sourced elements into the product, with both the chicken and honey identified by the company as Canadian.
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