Pulse Boot Lab Expands With Store in Fairmont Banff Springs Hotel

Retail industry news delivered directly to you. Subscribe to Retail-Insider.

Canadian ski retailer Pulse Boot Lab has opened a new storefront in the Fairmont Banff Springs Hotel in Banff, AB.

The 300 square-foot store is the second retail location for the brand with its first store operating in Revelstoke, BC.

Pulse Boot Lab is known for the proprietary foot scanning system, known as the Pulse Fit System, a web-based application and 3D scanning system used to customize boot fittings.

Pulse Boot Lab at Fairmont Banff Springs Hotel
Kai Palkeinen

The Banff location also features over 300 ski boot configurations, custom insoles and liners and state-of-the-art ski gear including poles, apparel and heating accessories.

The store is staffed with hand-picked ski boot fitters who have been extensively trained in Pulse Boot Lab’s fitting methodology.

“Many skiers are wearing the wrong boot for their foot or a boot that isn’t properly fitted,” noted Pulse Boot Lab Founder, Kai Palkeinen. “Our trained bootfitters and technology take the guesswork out of finding the right boot.”

Pulse Boot Lab at Fairmont Banff Springs Hotel
Kara Anastasiadis

In the heart of Banff National Park, in the Canadian Rockies, the luxurious and historic Fairmont Banff Springs hotel has been a destination for over 130 years. The building was designated as a National Historic Site of Canada in 1988 and was purchased by Oxford Properties in 2006. Fairmont Hotels and Resorts continue to manage the property.

“Now in addition to offering world-class skiing, spa services and golf, skiers will be able to dramatically improve their experience by getting their boots expertly fitted or upgraded,” added Kara Anastasiadis, President, OvareGroup Outdoor.

“This is the first in a series of retail expansions across the OvareGroup Outdoor businesses.”

Pulse Boot Lab was founded in 2015 in Revelstoke, BC and is behind the Pulse Proflex, a successfully funded Kickstarter product that stiffens traditional ski boot shells. Pulse was purchased by OvareVentures in July 2021.

Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel
Pulse Boot Lab at Fairmont Banff Springs Hotel

Article Author

Dustin Fuhs
Dustin Fuhshttps://stepstomagic.com/
Dustin Fuhs is the Editor-in-Chief of Retail-Insider.com He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.

More From The Author

Eddie Bauer to Shutter Multiple Stores in Toronto Area

The outdoor apparel retailer is set to close at CF Toronto Eaton Centre and CF Fairview Mall.

Holiday Photo Series: Pickering Town Centre

Durham Region's community hub boasts more than 140 stores and services.

RECENT RETAIL INSIDER VIDEOS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest Stories

Follow us

4,265FansLike
6,734FollowersFollow
10,854FollowersFollow

all-time Popular