Canadian ski retailer Pulse Boot Lab has opened a new storefront in the Fairmont Banff Springs Hotel in Banff, AB.
The 300 square-foot store is the second retail location for the brand with its first store operating in Revelstoke, BC.
Pulse Boot Lab is known for the proprietary foot scanning system, known as the Pulse Fit System, a web-based application and 3D scanning system used to customize boot fittings.
The Banff location also features over 300 ski boot configurations, custom insoles and liners and state-of-the-art ski gear including poles, apparel and heating accessories.
The store is staffed with hand-picked ski boot fitters who have been extensively trained in Pulse Boot Lab’s fitting methodology.
“Many skiers are wearing the wrong boot for their foot or a boot that isn’t properly fitted,” noted Pulse Boot Lab Founder, Kai Palkeinen. “Our trained bootfitters and technology take the guesswork out of finding the right boot.”
In the heart of Banff National Park, in the Canadian Rockies, the luxurious and historic Fairmont Banff Springs hotel has been a destination for over 130 years. The building was designated as a National Historic Site of Canada in 1988 and was purchased by Oxford Properties in 2006. Fairmont Hotels and Resorts continue to manage the property.
“Now in addition to offering world-class skiing, spa services and golf, skiers will be able to dramatically improve their experience by getting their boots expertly fitted or upgraded,” added Kara Anastasiadis, President, OvareGroup Outdoor.
“This is the first in a series of retail expansions across the OvareGroup Outdoor businesses.”
Pulse Boot Lab was founded in 2015 in Revelstoke, BC and is behind the Pulse Proflex, a successfully funded Kickstarter product that stiffens traditional ski boot shells. Pulse was purchased by OvareVentures in July 2021.
Related Retail Insider Articles
- Banff Retailers and Tourism-Reliant Businesses Prepare for an Uncertain Pandemic Summer
- Smartwool Opens 2nd Canadian Store Location in Whistler BC [Photos]
