Sportswear retailer adidas has opened its first branded TERREX storefront in North America in the Kitsilano neighbourhood of Vancouver, BC.
TERREX is adidas’ outdoor brand with an extensive product assortment of footwear, apparel, and accessories.
Retail Insider reported on the announcement back in July 2022, which included exclusive renderings and an interview with Lesley Hawkins, VP Retail at adidas Canada.
“Why Vancouver? Because it is absolutely the home of the outdoors,” shared Hawkins. “There are more consumers engaged in the outdoors every day in the Vancouver market, as they enjoy an unbeatable array of amenities including numerous outdoor parks, the mountains and the ocean on their doorstep.”
The first global branded TERREX storefront opened in Munich, Germany in 2021.
“The TERREX store is something we are thrilled to bring to Vancouver and Canada.”
“As a brand attuned to the harsh conditions of the outdoors, we couldn’t think of a region better suited than Vancouver to start our journey. It’s an opportunity to give local outdoor lovers access to the adidas TERREX products they’ve been waiting for.”
The apparel, footwear and accessories product assortment at the Kitsilano store have been specifically curated for the Vancouver outdoor enthusiast, be it climbing, trail running, hiking, mountain biking, skiing and more.
“The Kitsilano TERREX store brings the outdoors into a retail community environment,” shared Hawkins. “Using state-of-the-art materials and technology, the space showcases adidas’ commitment to innovation and sustainability.”
Welcomed by an immersive canopy featuring live plants, store visitors can learn about adidas’ efforts to help end plastic waste in the store’s discovery zone. To further bring the outdoor community together, Kitsilano TERREX will serve as a gathering place where consumers can learn from in-house gear fitters, test new products and connect before or after their many outdoor adventures.
The new adidas TERREX location is located at 2235 W 4th Avenue in Vancouver.
Martin Moriarty and Mario Negris of Marcus & Millichap handled the transaction.
